Media Advertising - Societal Conformity and Advertisement of Cigarettes

Societal Conformity and Advertisement of PALL MALL CigarettesSloan Wilson did not publish The Man in the Gray Flannel Suit, a immaculate on 1950s middle-class conformity, until 1955. But, by July 1953, PALL MALL cigarette advertisers appear aware that society seemed to reward those who lacked rough edges and eschewed eccentricity (Blum 794). This conclusion seems justified by a TIME magazine advertisement. Here, these promoters apply this conformity principle and other advertising techniques to a specific socioeconomic group. They seek to lure the expanding male, middle-class audience by presenting indecorous fun, an enticing social situation, and smooth smoking delight all stemming from their product. The advertisements rich red coloring immediately strikes a viewer with exciting and lustful overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors absence only strengthens the red colorings implications. Prom inent curving lines support the colorings implied fraternity between enjoyment and the product. The foreground womans curvaceous waist, chest, shoulders, hair, and cheeks give the scene a fun and lively feeling. Further in the background, the other womens similarly curved bodies to a fault emphasize the cigarettes fun. Even the arching beach umbrellas portray such a feeling. Finally, the small boats billowing sails, pushed by the wind, show excitement and pleasure, an appeal directly to the think audience. Other aspects strengthen the advertisement designs sexual appeal. The foreground womans strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th... ...by asserting, PALL MALL gives you a smoothness, mildness and satisfaction no other cigarette offers you. Of course, the audience need not accept the texts promise of pleasure. They fuck easily see that PALL MALLs bring happiness. The picture clearly shows that all middle-class white males frolicking on beaches with beautiful women carry PALL MALL cigarettes. by and by all, the advertisements fun and sexy appeal, its enticement to social enjoyment, and its portrayal of the brands pleasures certainly imply that PALL MALLs bring social happiness. Then again, cigarette advertisers notoriously ignore tobaccos insalubrious effects, but who has time to consider negatives when viewing such an appealing scene? WORKS CITED Blum, John, et al. The National Experience A History of the United States. 5th ed. smart York Harcourt, Brace, Jovanovich, Incorporated, 1981.