Integrated Marketing communication plan of Honda Civic in the US Assignment

Integrated Marketing conference innovation of Honda polite in the US - appointee ExampleCommunication plays a pivotal role in determining the success of an organisation in as much as merchandise of the product offered is concerned. It can be observed that modern communicating technology has made dramatic changes in the contemporary market communication landscape given that the consumers be now able to evaluate the choice of the goods they want. On the other hand, the marketers atomic number 18 also aware of these substantive changes brought about by new information and communication technology and these have compelled them to adopt the workout of an co-ordinated marketing communication plan in their operations. An integrated marketing communication (IMC) plan is ideal for Honda Civic in the US. In order to outline the communication plan that can be used by Honda, it is important to begin by explaining the meaning of IMC concept in order to gain a beat understanding of it. Basically, an integrated marketing communication can be defined as, a concept of marketing communication planning that recognises the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing, humans relations, sponsorship, (Cant, 2000 p.285).... ises the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing, public relations, sponsorship, (Cant, 2000 p.285). These communication channels are integrated and coordinated to deliver a clear, consistent and compelling substance about the organisation and its products. Kotler & Armstrong, 2004 also posit to the effect that all the corporate messages, positioning and images, and identity are coordinated across all marketing communication venues which reinforce the image and identit y of the organisation. The main objectives of marketing communication mainly depend with what the company seeks to achieve done the integration of different communication disciplines. As such, Hondas IMC plan should include the effective use of advertising, personal selling, public relations, direct marketing as well as sales promotion. In this case, the aim of the IMC will be to create loyal customers through giving them the right information about a particular product or brand offered. Against this background, this score seeks to develop an IMC plan for Honda Civic. According to AutofairHonda (2011), the 2011 Honda Civic GX is powered by natural gas and it does not use fossil fuels like other conventional vehicles. This model of car was developed after the realisation that the surround also needed to be protected given that carbon gas emissions from vehicles significantly contribute to orbiculate warming which is seen as an environmental concern across the whole world. Honda C ivic 2011 is a luxury vehicle which is environmental friendly. However, of notable concern is the fact that this particular type of vehicle appeals to a unique separate and this is