The Lesson and Mid-term Break Essay -- English Literature

Introduction to The Lesson and Mid-term BreakThe Lesson tells the story of a 10 year old boy who has addled hisfather in the duration of school time. It goes on the say hes trappedand although he feels grief for the death of his father he realisesthat he can commit the death to bind the bullies fist.Mid-Term Break is about the loss of a brother. It goes on to saythat life goes on even though he has upset his brother and he witnessesthings he does not normally experience (his father crying).Mid-Term BreakMeaningThe meaning of Mid-Term Break is to tell the story of an accidentinvolving a young child and a vehicle. He tries to explain how lifegoes on and the death of the boys brother doesnt mean that lifestops. It goes on to show that because his brother has died trustworthythings happen that he doesnt usually see I met my father crying and Old men standing up to shake my hand. It ends with the powerful andtemperature reduction line a four foot box, a foot for every year This shows thatthe boy was very young and had a small coffin because he was only 4years of age.StructureThe poems structure is very neat and very tidy. He chooses to write inthree line stanzas because this allows the poem to settle easily andallows the stanza below it the link in with its predecessor. By alsohaving three line stanzas helps the last line have more of a punch feel because it breaks the mould.Heaney avoids using rhyme in this piece because we usually associaterhyme with happiness and glee. Because of this reason Heaney purposelymakes this poem sad and hopeless.AnalysingThe mood changes throughout the poem. At the start the mood is sombre,sad and mysterious but when it reache... ...death.Pride, like a goldfish, flashed a sudden fin we can imagine thegoldfish swimming in their bowl, perhaps set in the sunshine on awindowsill. The sun catches a goldfish at a certain angle, and thegold of its scales suddenly shines brightly. The speaker, caught inthe sunshine of all this attention and sympathy, suddenly feels prideshining in him.At no point in this poem does the speaker express sorrowfulness at the lossof his father. However, he is aware that he should feel something, andhis shame at the lack of feeling is in conflict with his relief andhis pride. What is uppermost in the speakers mind is the confinedlittle world of the school (rather like the shining prison of thegoldfish bowl). His life is centred on school, the bullying, his otherschool-mates.I think the piercingly lesson he learns is about his own self-centredness.

Media Advertising - Societal Conformity and Advertisement of Cigarettes

Societal Conformity and Advertisement of PALL MALL CigarettesSloan Wilson did not publish The Man in the Gray Flannel Suit, a immaculate on 1950s middle-class conformity, until 1955. But, by July 1953, PALL MALL cigarette advertisers appear aware that society seemed to reward those who lacked rough edges and eschewed eccentricity (Blum 794). This conclusion seems justified by a TIME magazine advertisement. Here, these promoters apply this conformity principle and other advertising techniques to a specific socioeconomic group. They seek to lure the expanding male, middle-class audience by presenting indecorous fun, an enticing social situation, and smooth smoking delight all stemming from their product. The advertisements rich red coloring immediately strikes a viewer with exciting and lustful overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors absence only strengthens the red colorings implications. Prom inent curving lines support the colorings implied fraternity between enjoyment and the product. The foreground womans curvaceous waist, chest, shoulders, hair, and cheeks give the scene a fun and lively feeling. Further in the background, the other womens similarly curved bodies to a fault emphasize the cigarettes fun. Even the arching beach umbrellas portray such a feeling. Finally, the small boats billowing sails, pushed by the wind, show excitement and pleasure, an appeal directly to the think audience. Other aspects strengthen the advertisement designs sexual appeal. The foreground womans strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th... ...by asserting, PALL MALL gives you a smoothness, mildness and satisfaction no other cigarette offers you. Of course, the audience need not accept the texts promise of pleasure. They fuck easily see that PALL MALLs bring happiness. The picture clearly shows that all middle-class white males frolicking on beaches with beautiful women carry PALL MALL cigarettes. by and by all, the advertisements fun and sexy appeal, its enticement to social enjoyment, and its portrayal of the brands pleasures certainly imply that PALL MALLs bring social happiness. Then again, cigarette advertisers notoriously ignore tobaccos insalubrious effects, but who has time to consider negatives when viewing such an appealing scene? WORKS CITED Blum, John, et al. The National Experience A History of the United States. 5th ed. smart York Harcourt, Brace, Jovanovich, Incorporated, 1981.

The Possibility of Justice for All Essay -- Justice Fair Society Essay

The Possibility of Justice for AllWorks Cited Not IncludedCan there be arbiter for all? To answer this question I must first define what arbiter is. Justice is ?the quality of being just, impartial or light? in your dealings with others according to Merriam Webster?s Collegiate Dictionary. Keeping that definition in mind, I nary(prenominal) must turn to the Voices of Wisdom in station to find an example of a situation in which all parties feel that they are being treated justly. subsequently examining examples such as Euthanasia, discrimination establish on sexual orientation, and equal opportunity offered within the book, it becomes clear to me that there is in fact no possible way for there to be justice for all because every one and only(a)?s judgement is in some way or another clouded by their own self interests.Euthanasia, people can fix exactly how they want to live but should we as a society allow them the right to decide exactly how they want to die? On the one ha nd you have the question ?is it just to kill someone or allow them to die when help is available The obvious answer is no of agate line not. This is a prime example of why there can be no justice for all, because on the other hand you have the question ?is it intermediate to force someone to live through unbearable pain in anticipation of an agonizing death The obvious answer to that question is also no. This is where our self-interests come into play. It is in the patient?s own self interests to die because it will ease her pain, but is not in mine to alleviate her of her keep ?because death is final and irreversible?, and because ?euthanasia contains within it the possibility that I will work against my own interest if I practice it or allow it to be near on others.? (J. G... ...o that principle affirmative action should be considered just in relationship to minorities. As a result, because equal opportunity legislation is not in accordance with the best self-interests of most white males but it is in accordance with those of most minorities, this is another example of a situation in which injustice is inevitable.After closely examining these three specific situations in which injustice?because of our natural tendency to look after our own best self-interests?is certain, it can be concluded that it is bleak to try to attain such an idea as a society that is just for all. Because these perpetually unjust situations such as euthanasia, discrimination based on sexual preference, ideas like affirmative action or situations similar to these will most likely permanently exist, a society in which there is justice for all is unreachable.

ALL YOU ZOMBIES :: essays research papers

In the business relationship, All You Zombies, there ar many paradoxes that Heinlein touches upon. One being, the ability to pass back and forth through time. This jumping from one time to another would allow one to arrive at a time that he or she is already in causing there to be two of the same person at once. In fact, this is the scenario that occurs in the short story. It all starts when the barkeep approaches a sad soul setting at the bar. He asks the fellow to tell him what is wrong. Though reluctant to, the gentleman does after being persuaded to by a bottleful of wine. The deal was that if his story was worse then the bartenders he could keep the bottle all for himself. This is a paradox because the reader finds out later in the story that both men are one in the same with the held of time travel. The bartender knowing this has nothing to loose because either way he wins the bottle of wine. Time travel, in this story, is symbolized by the ring that the bartender wares. Like the ring, with no end or beginning, time, through time travel has no end or beginning allowing one to travel through out time with no interruptions. The ring was also said to be warn to keep women off. This being that the bartender himself was once a woman(Jane) before he had an, unwilling operation. This operation was done after Jane had a caesarean and the doctor found out that she had two climb sets of organs. When Jane awoke to the bad news she was wrapped tightly in bandages causing her, know a him, to feel Like a mummy. This mummy like feeling is the symbolization for the rest of his life. Once a she now being restricted into a mans body with his life and his fate sealed with him in the bandages. Another paradox is when he says to the bartender, after being interrupted by him, Whos telling this story? Although the reader, like the story teller, does not know that in fact, he is the bartender. So they are both telling the storybecause they are one in the same. This is ma de possible again by time travel, allowing him to be at two channelise at onetime. The mystery finally unravels for him and the reader with this comment, Now you know who he is - and after

Racism in Faulkner’s Dry September Essay -- Faulkner’s Dry September E

Racism in Faulkners Dry SeptemberWhen pass turns into autumn everyone knows that changes will occur. People start to wear heavier clothing, the leaves change colors and the most noticeable difference is the weather transformations. Dry September is a allowance title to this short story because numerous changes happen throughout the story as well as during the season. The imagery created provides a solid background for a reader to understand exactly what is going on during this time period. Racial tensions were obviously prevalent and disrespect towards black the great unwashed was an everyday occurrence. You damn niggerlover (170). The n term is used repeatedly used to describe Will Mayes and other black folks living in this town. From what I gathered, Mayes did not do anything to the clean hands however, they demean his reputation and name. What exactly does the moon have to do with the story? On servicemany occasions, a reference to the moon is made down the stairs the east was a rumor of the twice-waxed moon, and The dark world seemed to lie stricken beneath the cold moon and the lidless stars (175, 183). In the first quote it seems to me that the word twice is important. Did it really happenthis aint the first man scare she ever had, akin Hawkshaw says. Wasnt there something about a man on the kitchen roof, watching her undress about a year ago (171). The men in this town seem to think that Minnie Cooper is both lying or making the whole thing up. From reading about her background it seems like she never had any real, true friends and since she wasnt married mayhap yearns for a partner. The relevance of weather keeps popping up in the mens conversations. Its this durn weatherits enough to make a man do anythin... ... barber again and again says that he knows Will Mayes and he would never do such a thing against a woman like Minnie Cooper, or anyone for that matter. If anything went wrong back during this time when racism was at its peak, a white m an ALWAYS blamed a black man. White men had so many stereotypes and misconceptions about black people that it baffles me today. Just because someone is of a different color than you, why must a person importune in degrading and humiliating that person? The world is a very different place since this story was written however sadly some people still believe that blacks do not deserve to have all the freedoms that they enjoy today. Dry September was a wonderful short story that include Faulkners many favorite subjects racism and prejudices, colorful, outspoken characters and a storyline that keeps the reader attentive and interested.

Racism in Faulkner’s Dry September Essay -- Faulkner’s Dry September E

Racism in Faulkners Dry SeptemberWhen summer turns into autumn everyone knows that changes will occur. People kill to wear heavier clothing, the leaves change colors and the most noniceable difference is the weather transformations. Dry September is a fitting title to this short story because legion(predicate) changes happen throughout the story as well as during the season. The imagery created provides a solid background for a reader to understand simply what is dismission on during this sequence period. Racial tensions were obviously prevalent and disrespect towards grim people was an everyday occurrence. You damn niggerlover (170). The n word is utilize repeatedly used to describe Will Mayes and other black folks living in this town. From what I gathered, Mayes did not do anything to the white men however, they demean his reputation and name. What exactly does the moon have to do with the story? On many occasions, a reference to the moon is made Below the east was a rumor of the twice-waxed moon, and The profane world seemed to lie stricken beneath the cold moon and the lidless stars (175, 183). In the first quote it seems to me that the word twice is important. Did it really happenthis aint the first man scare she ever had, like Hawkshaw says. Wasnt there something about a man on the kitchen roof, watching her clean about a year ago (171). The men in this town seem to think that Minnie Cooper is either lying or making the whole thing up. From reading about her background it seems like she never had any real, true friends and since she wasnt married maybe yearns for a partner. The relevance of weather keeps papa up in the mens conversations. Its this durn weatherits enough to make a man do anythin... ... barber once again and again says that he knows Will Mayes and he would never do such a thing against a woman like Minnie Cooper, or anyone for that matter. If anything went wrong back during this time when racial discrimination was at its pea k, a white man ALWAYS blamed a black man. White men had so many stereotypes and misconceptions about black people that it baffles me today. Just because someone is of a different color than you, why must a somebody insist in degrading and humiliating that person? The world is a very different place since this story was written however sadly some people still believe that blacks do not deserve to have all the freedoms that they enjoy today. Dry September was a wonderful short story that included Faulkners many favorite subjects racism and prejudices, colorful, outspoken characters and a storyline that keeps the reader attentive and interested.

Karla Ann Marling’s book “As Seen on TV” Essay

Karla Ann Marlings book As Seen on TV ad trick upes the wisdom television had on shaping the fashion and cultural persona of everyday life in the United States during the 1950s. She presents this phenomenon as a cultural chain reception that occurred in response to Christian Dior releasing his clean line of clothing right around the same time as President Ike Eisenhowers inauguration, 1 of the first major TV events of the Decade. As noted in her book, when she says, Ikes 1953 inauguration was one of the first big TV events of the decade.The cameras caught every detail of. Eisenhowers costume the mink coat, the silly hat worn over bangs, the suit with the nipped-in waist and flared hipline, the charm bracelet, and high heels that pinched (Marling, 1994).Of course for the President himself, Christian Dior new line would have no significant effect on the culture or American society, but through his Wife Mamie Eisenhower wearing a dress by the infamous designer as well as wearing mor e stylish accessories like high heels, and pearls, it introduced a major shift in how women would dress, there on out, and the style itself became known as The New Look. In essence it slight freed-up sexual repression of the 1950s and became representative of a lifestyle, so that they could be completely turned on their head in the 60s during the explosion of the feminist movement.Christian Dior designed what became known as the hour folderol shape, by using different padded liners as the designer notes. The molded, hourglass hap was achieved through a variety of means padding hidden in the lining of jackets to accentuate the swelling of the hips boning, stays, or other constricting devices built into waistlines and an internal framework composed of layers of tulle, organza, silk pongee, and a new miracle fabric-nylon,1994.In response to this the causality notes that It could be argued, of course, that the woman inside was irrelevant to the dress, that she was the victim of fash ion, enslaved and oppressed by her own dinner gown. This represents many of the counter arguments presented by men who opposed changes macrocosm introduced to society by the fashion industry. This also represents much of the conflict of the reading. The author goes on to present a quote by acclaimed 1950s psychoanalyst Edmund Bergler when he says, the fashions industry is a gigantic unconscious hoax perpetrated on women by homosexual men who wanted to make them look ridiculous (Marling, 1994).In sum, the author closes her piece by pointing out how there is still to this day controversy over how much authorship can be placed on Christian Dior for the creation of The New Look. It is seen as a culturally defining moment in history, which would eventually give way to the admiration of glamour that was bestowed upon such figures as Jackie O, Marilyn Monroe, and Elizabeth Taylor.It also represents a slight window into the modern era and its obsession with fashion to the likes of which as produced such irreverent iconic figures as Lady Gaga, who could arguably be pegged as the child of Christian Dior and Mamie Eisenhower, 1953.Karla Ann Marlings book (1994). As seen on TV

7 Up Lifespan Development

Professor Massey 10-22-2009 Lifespan development Seven up paper In the documentary Seven Up, I had to watch Suzy grow up. Suzy seemed to take a shit been raised with unplayful morals and with both parents influencing her decisions in video. When she goes home her mom makes her tea, she watches TV with her mom, does training and then sees her father. She is usually in bed by 7 p. m. She seems to be from the upper class because of the type of school she is at and how she portrays herself. She is receiving a very good education in the first video and she wanted to go to college or the university in the area.Suzy reports that she has a boy friend that is 13 and also partakes in ballet. She wants to defy two kids and wants a nurse to help raise them. Her parents are the most influential people in her life and have been helping her make punter decisions. Suzy also acts a little raciest when she states that she doesnt want to know whatsoever colored people. I think the fact that she d oesnt want to stomach any colored people get out hurt her in the future because everyone in the world will meet someone they put one acrosst want to meet. people see all races and all different kinds of people without trying.She will have to accept the fact that she will meet colored people. Suzys attitude at her age makes me feel deal she will be in many relationships. She is only seven and has a boy friend that is thirteen. I intrust that the panache she was raised has an impact on that. If she was raised to find a boy and marry him and have children thats what she will try to do. Suzy has a very shell somebodyality. At the age of seven she has a boyfriend and already knows what she wants in life. She wants to raise her kids with help and at the age of 23 I still dont know about what I want. She seems uniform she is older then she really is.I feel that she is this way because it is how her mother and father raised her to be. I believe her parents told her that she has to work for what she wants and that nothing is going to be given to her. Her self esteem seems to be really high and she was always smiling. I feel like because the way she was raised, she will be able to handle different circumstances in her life. Her sense of diversity is not very good. She does not want to meet any colored people, which is not a good thing to have in the real world because if she is to work in any business she will have to work with all different races.Suzys young adult hood will be a challenging one. She will have to perk up to work with new and different people that she may not want to work with. She also would have to deal with meeting a colored person which she made clear that she didnt want to meet. I believe once she allows herself to be able to work with all these different people she will have a successful life and career. In her middle adult hood years she will be having a good career starting to square down and being home more with her children. She will be able to retire while her husband works and take care of the house.I believe overall her life will be a good one and she will be happy through most of it. I feel like Suzy will work in a business and end up in a high position in the business world. As I said earlier, Suzy would like to have two children after she gets married. She would like to be married around the age of 27 or 28. She would hire a nanny to help her take care of the children while her husband and she are at work. I also believe that Suzy will accomplish almost all the goals she rectify for herself. She had a good head on her shoulders when she was younger and I think that helped her out throughout her lifetime.

Reggie Bush Scandal

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Napoleon and Modern Society Essay

Benjamin Franklin once said They that can give up essential liberty to obtain a little sanctuary deserve neither liberty nor safety. I could not agree more with this quote. There have been so many countries that have fought for their freedom, including the U. S. and France, but the headland is how promptly these countries would be able to sacrifice those hard fought liberties for their safety. When comparing France under Napoleons reign and the U. S. after September 11th you find that one thing they have in common was that the people were in a state of uncertainty and muddiness.Both countries had lost loved ones, both countries felt unsafe and scared. In that situation, the people beat to the govern workforcet for help just as a small child turns to their parent when they feel scared. What a lot of people dont commit is that you can trust your government to help you, but regular(a) the best of people can be corrupted by power. Napoleon Bonaparte, the greatest array genius o f his time, came to power in France in 1799. The people of France were sick of the bloodshed of war, and hated their government.They were in limbo, stuck and unsure what to do next. Thats when Napoleon caught their eye. He was a young commander and chief of all the French forces, and he won every fight. He was someone who displayed strong leadership skills, and the people were drawn to him. wiz thing about Napoleon that holds true is that he knew that he was a military genius. He pushed his luck multiple times especially when he convinced the Directory (Frances Government) that he could cut off British trade to Asia by occupying Egypt.He ended up creation defeated, but when he slipped out to France he make sure that that loss was wiped clean of his record. With the help of the people he overthrew the French Government he formal a consulate of three men to govern France. Of course he was the First Consul, who held all the power. But standardized many corrupt leaders of the past, Napoleon started getting influence by power. He did many helpful things like modernizing the government he founded the bank of France, and reorganized higher education.But what some people dont notice when practice session about these things is that in the new school system, the children were taught respect and discipline, they were being brainwashed to a certain extent to respect their government. Napoleon established something called the Napoleonic Code. It was established in 1804, and the code forbade privileges based on birth, allowed freedom of religion, and specified that government jobs go to the most qualified. The people of France followed Napoleons lead because he showed that promise of being a good leader in the beginning.He gave the people hope that they would describe better days, and they did to a certain extent. But one mistake they made was giving up their freedoms to do so. They needinessed change so badly that they were willing to sacrifice their freedoms Now I understand that the French people had been through and through the worst of worst, and Napoleon took advantage of that to a certain extent. French history shows that without law as the foundation, a society is compelled to use means of violence to stupefy human freedom. More bloodshed was the last thing France needed, but returning one of my rootage thoughts, they were in a state of uncertainty and confusion.Now in America, we all know about how we fought for our freedoms in the revolutionary war. Freedom in America is why all kinds of people immigrated over. America was a Safe place. I ideate for all of us, September 11th came a huge shock. My generation is one of the last that are able to remember that day. Never had there been something like this before, never had America suffered through a National Crises. The once safe place was not safe anymore. The American people entered into the same uncertainty and confusion the French had been in.We turned to our government for help no matter what we had to sacrifice we wanted our safety to be returned. That was a big mistake. A poll was interpreted in 2011 for the anniversary of September 11, regarding our freedoms. 76% percent of people believed that our country is headed in the wrong direction. When asked how much confidence they have in the people in charge, only 14% had a great deal of confidence in our Executive Branch of Government and only 5% percent in our congress. non surprisingly 65% have a great deal of confidence in our military.I think the most surprising of all would be when asked the question if someone from another country were to ask you to make a list of specific rights and freedoms you have as a resident of the United States, what would be the first think you would put on the list? 48% of people answered freedom of speech/expression/opinions, basically the 1st amendment. 6% of people didnt even know. When I considered which is worse a domineering government or the attitudes of the people wh o will allow themselves to be dominate, I have to say that I think the second one is the worst.The people of the domineering government know what they are getting into, they know they dont have a lot of freedom, but what is terrible is people having these freedoms and giving them up. If America stays on the path that is on, we are headed into a dark future. People need to open their eyes and see that counties like France who fought over and over again for freedom and then simply gave it up, ended up in a place we dont want to be in. We have the freedoms so many people die for every day, and we are willing to sacrifice that for safety. Safety is important, but what is even worse is not being able to choose.

I Love India Essay

In a land where diversity originates, where success can be found in loss, and where the touchwood is bigger than the house, one needs no more explanation to hesitate in saying the name. Yes, it is INDIA. A very pleasant morning/afternoon to any the teachers and my dear friends. I Khadija from 1st standard is here to speak a few words about my country. India is the seventh largest country in the world. India became independent in 1947. Mahatma Gandhi is the Father of our Nation. India is the worlds Largest democracy. From Kashmir in the north to Kanyakumari in the south, India has 28 states and 7 Union Territories.It has many a(prenominal) beautiful mountains, lakes, rivers and deserts and it is home to the sacred River Ganga. India has many historical places like Taj Mahal, Char Minar, Qutum Minar, Red Fort. Taj Mahal, one of the Seven Wonders of the World is in my country. The diversities of this beautiful country vary from state to state. The diversities are in price of the lan guages spoken, religions followed, food habits all of which add to rich Indian culture. Four of the worlds major religions Hinduism, Buddhism, Jainism and Sikhism originated in this country.Many festivals like Diwali, Holi, Eid, Christmas are all far-famed by sharing sweets with family, neighbours and friends. One of the most outstanding thing is the culture and manners youngsters are taught here, the way they respect their parents and all elders. India is the homeland of various saltation forms, both classical and folk. Some of them are Bharatnatyam, Kathakali, Kuchipudi, Odissi and Manipuri. Inspite of all these diversities, we all love and respect each other as Indians. Thus, setting India as a maintenance example of secular harmony and Unity in diversity. Proud to be an Indian and I love my Country.

Competition in the Golf Industry

An Analysis of Competition in the Golf Industry It is unknown when the high of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tour callnts began being televised. Since then, golf has grown to be a very lucrative persistence with over 27 million golfers nationwide by the sack of the 1990s. Competition in the Golf Equipment Industry, a case study written by John E.Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry technological limitations (due to golfs governing organizations), a decline in the number of golfers, and the economic recession, and the threat of counterfeit intersection points. These limitations are causing leading competitors in the golf industry, namely Calloway Golf, to rethink their strategies in 2010. PLAC Analysis for Calloway Golf Ely Reeve s Calloway Jr. , Calloways original owner, CEO and President, bought a manufacturing company of hickory tree shaft wedges and putters in 1983.Calloway, originally restricted to reproducing antique golf clubs, has extended its product breadth across the golf equipment industry. Calloway Golf now encompasses drivers (with the introduction of expectant Bertha), putters (with the acquisition of Odyssey), irons (designed to compete against Titleist), golf balls (with the acquisition of Top-Flite), footwear and clothes dirting, and GPS units (with the acquisition of UPlay). See Timeline in Appendix 1. Calloway has differentiated itself from its competitors by its innovation, beginning with the achiever of their driver, Big Bertha, which initiated the technology race among firms.Calloway and its competitors introduce more innovative products every 12-18 months to remain competitive. Furthermore, Calloway has acquired several firms since its origination in 1983 in order to expand its pro duct breadth. Although in 2009, Calloway Golf Company was the second largest seller of drivers and fairway woods, revenues shake off declined by 17% in 2009 compared to the first six months of 2008. Challenges facing this firm will be assessed in the SWOT analysis. SWOT Analysis for the golf industry, Calloway Golf & Recommendations See Appendix 2 for Matrix StrengthsCalloways technological innovation in qualification a driver that pushed the limits of USGA standards shows motivation to become the best. Marketing to recreational golfers in an attempt to help them enjoy the game more by offering an luck to drive 6-10 yards further was a benchmark and pushed Calloways product to the best golf product of the century by a two-to-one margin. Calloways recognizable name also gives them a competitive edge. Weaknesses Although these technological advances may switch boosted sales, there is still little evidence that these advances help golfers lower their scores.Another weakness of the i ndustry is sustainability. With the development of new products every 12-18 months, it is crucial that companies market their products and put one over strong sales shortly after introduction. Also, a weakness with Calloways golf balls was their grass image with the acquisition of Top-Flite golf balls, which quickly coined the game Rock-Flight. Opportunities Although sales have declined 5. 7% during 2008, continued marketing efforts and remaining a household name could mount beneficial to all firms after the recession has subsided.Due to the recession, discretionary spending has declined and savings has risen, but this could quickly change after a turn in the economy. Furthermore, Calloway has recently cut their endorsements of PGA professionals to only encompass 10 mens PGA professionals and 5 women. If they expanded these numbers, it would give them more brand exposure and possibly higher(prenominal) revenues since many recreational golfers base their decisions on the type of equipment successful, professional golfers are using. ThreatsThere are a number of threats affecting the golf industry as a whole effects of technological limitations by USGA, a decline in the number of golfers due to the economy and lack of leisure time, and the rise of counterfeiting. The province of the current economy paired with the decline in the number of golfers, has caused companies to focus more on price and majority. Counterfeiting is largely attributable to the decisions by executives to outsource for cheaper sweat to manufacturers in China who can produce a golf club for less than $3 per club. RecommendationsCompanies currently operating within the golf industry, specifically Calloway Golf, must(prenominal) change their current marketing approaches and strategies to withstand the recession and threats facing the industry. Although Calloway has a strong R&D department that tends to remain competitive with products and technology, there have been little results in ref erence to scores. It is imperative that if companies are going to market a product that will help golfers drive further and straighter that the results depict this so that not to damage the brand name of a product.Secondly, due to the decline in equipment sales and the number of golfers, prices are dropping and companies are outsourcing to maintain the volume needed to remain competitive. Companies must be cautious and aware so that counterfeiting may be reduced. This reduction would also allow companies to reduce their pricing and have more sales without the competition of these cheaply priced knock-offs. In the instance of Calloway, an increase in marketing and endorsements would boost their sales due to brand recognition. Calloway has recently locomote to second place in the amount of sales of drivers.In aiding in cutting down on counterfeiting, lowering prices, and increasing marketing and endorsements, Calloway may have the opportunity to reposition themselves as number one in the marketplace. Appendix 1 Calloway Timeline 1983- Ely Reeves Calloway, Jr. purchased a 50% interest in a Temecula, atomic number 20 manufacturer and marketer of hickory shafted wedges and putters for $400,000. 1985-Ely Reeves Calloway, Jr. , hired aerospace and metallurgical engineers to design the most technologically advanced golf clubs. 1991- Introduction of Big Bertha 1996- Acquisition of Odyssey (leading brand of putters)

Report on “Principle-Centered Leadership”

To masteryfully evaluate a work such as Principle-Centered Leadership, ane must first examine the background of the author, in this case, Stephen R. hatch. He is a famous expert on issues of leaders, specialist in family issues, besides he works as an organisational consultant and vice chairman of Franklin Covey Co. From Stephen R. Coveys pen came of several much-talked-of books, he is also an owner of numerous honors and awards Time magazine named him among twenty-five most influential Americans. In 1990, sideline his successful Seven Habits of Highly Effective People (1989), Stephen R. Covey wrote a book entitled Principle-Centered Leadership.This book was an evoked response to new conditions in business enterprise pre-caused by applying the natural laws of life to organizations described by the author and challenges leaders face in business by applying these natural laws. Covey underlines that the sustainable success of organization as well as the success of an individual, i n particular, must be based on persistent work. Covey provides the interpretation of the natural laws, among which one can find security, guidance, wisdom, and power, and further on he expatiates how concentration on these laws and defined by him seven-habits practice bring about personal and organizational change.Besides, consort to Covey, determined commitment is prerequisite to success in business, and latter can be achieved only if one is ready to complete paradigm shift in long-range outlook. The paradigm, which author intends to bring for the reader, is many-sided and is conformable to classic dilemmas of contemporary life. The principle-centered leadership presents a new way of thinking based on unfading principles. These principles of human macrocosm presented on various take aims including personal, interpersonal, managerial, organizational serve as a core of Convey paradigm. Each level is described by backbone law personal trustworthiness, interpersonal trust, manag erial empowerment, organizational alignment.According to Covey principle-centered leaders are people, regardless the gender, who work on the ground of natural principles, or laws, and deal those principles into the center of their lives, into the center of their relationships with others, into the center of their agreements and contracts, into their management processes, and into their electric charge statements (Covey 1990).In this book Covey attempts to expound habits that basically help people to achieve effectively success both(prenominal) in their professional and personal lives.This book is supposed to serves as a leadership philosophy guide, the guidebook to personal fulfillment and professional success finished principle-centered leadership based on principles, showing how goals of excellence and total quality express an innate human need for progress in personal and organizational life. The book is aimed to show that a world of business is still based on the power-bro kering and strong-armed approach to leadership and it needs to be changed. This book supplies managers of any level with instruments and vocabulary to acquire proper leadership quality and become mediators of appropriate change.Covey describes traditional business workplaces as small societies where the colleagues that work together share the similar political and social needs and interests as all people do in the society in its broad direct meaning. Thus, he suggests exploiting a principle-centered leadership paradigm for businesses that presumably is based on time-proved social values. As for any society the most important things are the maintenance of stability and order fitting the same for sustained success and more efficacy of any business such important thing is adaptation of the unilateral authority and government of a management hierarchy that views employees as economic units, not social participators.However, in the human relations paradigm, this power is, to some cess ation, more well-disposed, it takes into account and accepts emotional needs, mend remains the same strong. Human relations paradigm uses the creativity and talent of employees more extensively, though preserves its utilitarian sense. In any event, employees are ordinarily only a means to reach the target of the company. It very muchtimes happens that their initiative is not appreciated. In other words, Covey draws the attention to the fact that very often employees are not considered to be political and social peers in most companies.According to Covey companies are facing a need to use all of the talents of their employees in order to achieve active competition of an infinitely more complex and dynamic economic landscape. He implies that a new principle-centered leadership paradigm is required. furthermore this paradigm is centered at the social and political principles of fairness, equity, justice, integrity, honesty, and trust (Covey, 1990). Admittedly, it is a paradigm tha t provides full citizenship within a company to all employees.The author describes characteristics of a company operating with application of principle-centered leadership paradigm. The authorized employee, who stands in the base of the company, is trustworthy, in other words, he or she is highly-qualified and possesses the features of integrity and maturity. Such individual distinction of trustworthiness develops trusting relationships among all other members of the company to such extent that constitutes the foundations of the companys success. Trust also assists to achieve highly efficient communication theory among the company staff. The company is managed in compliance with win-win performance agreements with negotiated accountability and consequences stipulations (Covey, 1990). With such agreements in place, explicit managerial control is replaced by self-supervision (Covey, 1990). The author asserts that companies that have taken over principle-centered leadership cease to be autocratic, and have established a form of democracy.However, one question arises while reading this book. Is the principle-centered leadership really popular? The implementation of principle-centered leadership involves top-down approach. This paradigm intended for top leaders, possessing wisdom, with the purpose to convert their organizations by communicating vision, clarifying purposes, and establishing an overriding, governing mission (Covey, 1990). The aim of mission formulating is to increase employees feeling of making contri scarceion. The author provides long-winded explanation why he offered such behavior which can heighten an executives honor and authorities with others. It becomes apparent that the principle-centered leadership paradigm is supposed to rest on charismatic leadership, which often calls to emotions and not comprehensive participation.Coveys fancy of principle-centered leadership is based to great extent on his debates that principles of cooperation am ong people are self-evident, objective, and external as the natural laws should be. However, such statement seems to lack sound reason. Impartiality, integrity, and justice are all disputable points that often fall under strenuous debate in society. The all-wise leader does not have a hold on the definition of those ideals.Principle-centered leadership adopts the frame of employee authority, but in reality it seems to be, to more extent, a paradigm in motivation. The aim in principle-centered leadership is to make employees, in imperceptible way, believe that the company is being managed in a well-disposed, impartial manner by all-knowing, high-minded leaders towards lofty goals (Covey, 1990).The author fails to provide compelling and strong examples of conflicts that may accompany principle-centered leadership concept. These potential conflicts are, actually, underestimated as inessential compared to the prevalent devotion to a transcendent mission.In conclusion, Covey fails to con vince the reader of efficacy of principle-centered leadership treating it as indefinite concept and applying, unfortunately, no social approach to form the basis of this concept.BibliographyCovey, Stephen R., Principle-Centered Leadership New York, NY Summit Books, 1990

Restoration Essay

The creation of man and woman will constantly stem from the passing in Genesis, where it all narrates how man came into being with the guidance of woman as well. We are familiar with the point of Adam and Eve, something that will forever be our reference when we are asked how many came to be. divinity is often referred to as the image and likeness of man. But now, we all ask, what was the hand of woman in this essence and to whom was she likened to? Basically, the answer to this is also God himself. We may all ask how this would be, but the facts are simple. God still guides us to this day, and He can also take the form of a mother as well, guiding us and nurturing our two need.Most of us look up to God for support and ask him for guidance and help, but it has neer really occurred to us that He is still the one we turn to in hard times. We say God is good and always in that location for us, the same way that we consider mothers to turn to in times of inevitably and moral supp ort. Technically speaking, we are born under his wing, and to this day, all we have to do is just telephone how man came to be and from there, figure out the same proceedings when we or how volume are granted up life sentence and born in the world today.II.Compare My Wife to the image of GodThere is no incertitude that God can be likened to my wife. Always there during hard times and helps bring joy by affirming children for our own family nothing would be possible without having her for my partner. Guiding me as well in both bad and good times, my wife is there for me in whatever the case may be. God is always there for us at all times.We just pray and make sure that He hears us through our prayers. Our partners represent him, acting as co-decision makers to be able to go through the challenges of life, rather than passage through them alone. My wife guides our off-springs as well, teaching them the beauties of life and what to expect from the world.III.Compare My Mother to the image of GodNo one else comes close to becoming a good guardian other than my mother. Without her, I would not however be existing today. She has helped in molding me into what I am today, a success in all(prenominal) way. Her teachings have made me wiser and take on the everyday tasks in the more rational way cognise today.IV. Compare My Sister to The image of GodMy sister is currently pregnant, and the proper care for her stature is a must. Expected to bear a child after a few months, this is testimony toward the beauty that life gives in the maternal human face. Women are the usual bearers of children, creating them with their partners. The beauty and the product of the love of two people would bear fruit in the form of a child. God made man because he loved them and treasured them to carry out His will and make the world a better place not barely for man but for everyone.IV. What can you do in nursing to promote and restore Gods image to mothers that you may encounter in the future.In nursing, the proper care given towards patients and needy people is all that matters. Providing the quality level of care in the health and medical aspect is already a consoling factor in its sense, since it is still life that is being cared for. nerve-racking to pouffe them and be of assistance, nursing is no doubt about caring and nurturing people in need of direction and pain.Understanding the whole scenario of why nursing is important today can be attributed to the fact that there are people in the world who are in need of medical assistance. God helps us in mind and mysterious ways, and this is something that attention plays as far as nurses are concerned. Aside from doing the necessary duties to ensure the overall comfort that patients around the world require, lending that helping hand towards the needy people of today is already a large step in the direction of how God wants man to bed in this world. Like what most people do, diseases, health issues an d sicknesses are abounding in the world today. Trying to help the people plagues in such situations is something that nurses can do well to accommodate and provide renovation to.

Figaro Coffee Essay

* We go forth be the preferred blade of persuasiveness chocolate of the earth-wide craft traveler. Our crossroads and preposterous style of service provide leave a lasting impression among our guests. * We bequeath be the investment of choice in the countries where our brand is represented thereby providing attractive returns to wholly our sh be upholders. * We get out be a model employer that inspires its s confineholders to be purify than its leaders because the opportunities for c beer and personal growth pass on drive them to excel.* We will be the most look up to training facilities for burnt umber tree education making us the best training ground for those who want to consecrate a career or business on drinking chocolate bean and * We will be re processed as a committed advocate of corporate social responsibility by championing the cause of drinking chocolate berry bean bean to help farmers fit a better life. * To cater to the different taste prefer ences, Figaro offers a wide selection of hot or cold chocolate and tea concoctions, accompanying pastries and savory meals.* We recommend you try them all to encounter the unique delight each has to offer. Corporate Mission * We provide excellent hot chocolate tree and gracious service creating a memorable experience for people who appreciate high role chocolate and demand for exceptional service. * Figaros distinctive store design, unique ambiance and style of service satisfy the global customer. * Figaro creates long-terminus shelter for its owners and business partners through profitable operations and business sustainability and dignity of life for its employees.* We will always kin period good governance and actively pursue the cause of socio-cultural and environmental concerns. * We will always give you attribute service, quality intersection points & value for your m wizardy. SECTION 3 growth/SERVICE 3. 1 ABOUT THE COMPANY AND THE PRODUCT The Figaro deep brown t ree Company is a frequent specialty hot chocolate store in the Philippines that is 100 pct Filipino-owned. Established in 1993, it is based on the concept of a collar store where Filipinos can repair the perfect hot chocolate and all the necessary acc step uprements for umber making that can compete internationally.From up to now cardinal employees, a managing partner and a kiosk in the Makati Mall of the Ayala Centre, the company now has 64 outlets encompass kiosks and cafes (including international branches). The companys product line includes specialty roasted coffees and various coffee-related paraphernalia change at retail. Aside from the superior-tasting coffee that a customer can enjoy in the Figaro coffeehouses, the company as well offers a host of freshly roasted domes on retail. Among the selection is haltako and from the time it was introduced in 1999, Figaro Barako has become a bestdealer.The Save the Barako cause has slightlyhow given the coffee added va lue as a portion of the noodle gross revenue is channelled back to into a roam to promote the revival of the Barako. The project encompasses sensory faculty programs, new establishings, research, and targeted marketing, and is co-ordinated with the Figaro coffee bean Foundation. Meanwhile, as the consumption of Barako increases, a greater deal arises to keep the production going which gives all the much reason why Barako needs to be saved from extinction.The continued increased demand for Barako on the new(prenominal) hand al lower-rankings the advantage of bringing the price of Barako to a viable level that benefits both the farmer and the retailer. Through Figaros customer-loyalty scheme called hot chocolate Club, the company organizes farm tours twice a year wherein coffee enthusiasts show the process of coffee harvesting and planting. Since the company is primarily a coffee distributor and coffee shop operator, it did not bring in prior experience in actually growing coffee for mercantile production. 3. 2 PRODUCTS UNIQUE FEAUTURES Our Passion for Coffee.Our hits are Always Freshly Roasted. Coffee beans need to be roasted to bring out their irresistible flavor and aromatics. The sooner a roasted bean gets into a cup, the better the flavor. Freshness is very important to us. We roast our beans in world class quality roasters, carefully watched over by roasting experts who make sure each bean is do perfectly. at a time roasted, the beans are packed and sent to the stores immediately to ensure freshness. We make sure that each cup of coffee our customers enjoy is made of the best quality, perfectly roasted beans.After all, you deserve only the best from Figaro. share our Passion Today, Figaro boasts 64 cafes in the Philippines. It is one of the fastest-growing coffee chains, in just over 17 eld of experience in the art and business of coffee. We believe in catering to upscale coffee lovers, go coffees expertly roasted and brewed according t o the standards of French and Italian cafes. Figaro offers an ideal business opportunity that assures superior returns compared to an self- punting business of similar scope.After penetrating the international market, we are now keeping a vital eye on galloping in our home-market, which will zero in mostly on business districts almost the rustic as we want more and more people to experience the sophisticated European coffee culture through our local anesthetic barako coffee. 3. 3 STAGE OF DEVELOPMENT As the company started to get erudition as a major coffee chain, especially with the arrival in the country of international coffee brands such as Starbucks, Figaro was in search of the popular Barako coffee.Quite serendipitously, Figaros CEO Pacita Juan met mystify Roger Bagao, a coffee farmer/priest in Tagaytay City who headed a farmers coffee cooperative. set out Roger hailed from the southern province of Bohol and has made coffee his life. A member of the Divine Word Seminar y (SVD) in Tagaytay, bewilder Roger chose to live among the coffee-farming people. He knew that to assist them to attain spiritual awakening or enrichment, he first had to assure what crops they grew, how they made their livelihood. This meant first helping them to fill their stomachs, and later reaching their souls. So COFFEE was it.He nonionised a farmers cooperative that ran a coffee mill know as SMSK. Pacita Juan met bring Roger and asked him to show Figaro the early(a) side of coffee farmers, different varieties and where they grew, coffee in the south, coffee in the mountains. When Pacita was looking for the native Barako, Father Roger could only tell her that this mixing or species was no longer profitable as their yields were low and Nescafe (the biggest processor) would necessitate no need for the Barako. This saddened Figaro, as Barako is an important part of Philippine coffee history. How do we change the zoom? she asked Father Roger.Can we start planting Barako ? How do we tell people nearly this sad fate of this species that is so popular among our people? These questions made Figaro, with the help of Father Roger, establish a macrocosm to distribute the needs of the Philippines Coffee Industry now known as the Figaro Foundation Corporation. The first project of the foundation was general coffee awareness-goaded The Coffee Farm Tour is now held every January in Cavite or Batangas, both provinces appropriate for a day trip. The second project is Barako awareness-driven. The Barako is slowly existence cut down ascribable to its low demand among big processors.However, there is growing demand for Barako from specialty roast and ground processors in the Philippines, and for export to the Middle East. A related foundation project is called Barako Tree Planting. Launched in 2000, this project is run every July or August. The key challenges facing the tree-planting project are where to get seedlings and where to get land. Luckily, Father Roger found land during 2000 and 2001. After 2001, however, the foundation met with many problems regarding land ownership and could no longer doorway the first plantings to check on progress.In the same year, Father Roger introduced Cavite State University (CaVSU) and its research head, Dr. Andy Mojica to the Figaro Foundation. Dr. Mojica would be one of the keys to Barako seedling propagation, and he would also be a major part of the Presidential Task Force on Coffee Rehabilitation prompted by Figaros persistent invitation. In January 2002, Figaro (now working with Dr. Mojicas group) began to visit CaVSU for its annual Farm Tour and also to work with them on Barako seedling supply, a task that used to be performed by Father Roger.Meanwhile, Father Roger went on a sabbatical in 2002 and Figaro was subsequently invited to be a member of the Presidential Task Force on Coffee Rehabilitation (see below). In this same period, the coffee townsfolk of Amadeo was visited by President Gloria Macapagal-Arroyo for the first-ever Pahimis festival to signal the start of todays Filipino coffee renewing a peaceful revolution of going back to coffee farms to increase production to turn the country from being a net coffee importer to a net exporter as it was until 1990. In Amadeo, Figaro met Mayor O. J. Ambagan who lief offered his land for the next Figaro Tree Planting activity.In the same year, Leisure Farms, a first class farm community invited the Figaro Foundation to undertake another tree planting activity in Lemery, Batangas which would be provided with irrigation and all the care needed for a first class farm. These efforts have now openhanded into a series of projects with the local government of Amadeo such as the Adopt-a-farm program, coffee farm tours, and the organization of a coffee cooperative to promote Cafe Amadeo a monobranding exercise to promote Amadeos coffee roasters who used to sell under different brand names.More than just to sustain its ti cker product or core business, Figaro has become the trailblazer on how out of the box ideas can be used to encourage farmers to plant the Barako again, motivate local governments to do their part and get cooperatives working toward one goal. Through its fusion with the municipality of Amadeo, Figaro will be able to plant around 30,000 Barako trees in and around the Amadeo town providing farmers with a niche product that can be their ticket to higher selling prices and export potential of a value-added product mark with the Figaro name. 3. 4TRADEMARKS.3. 5PRODUCT There are five technically known coffee bean varieties worldwide Arabica, Robusta, Excelsa, Stenophylla and Liberica. The most popular beans in use all over the world are Arabica and Robusta. The former has a more impalpable and distinct flavour and is usually used for foodie coffees. However, due to weather conditions, it cannot be natively grown in the Philippines except in some mountain areas, and therefore is mostl y imported. Robusta on the other hand is grown in many parts of the country. Due to its more full-bodied flavour, Robusta is used mostly for instant coffee.The Excelsa and Stenophylla varieties are not cultivated commercially in the Philippines. Liberica is known to be an indigenous product in only three Asian countries, including the Philippines, making the bean a very unique and potentially lucrative product. The term Barako in the Philippines has become a generic name for the coffee grown and roasted in the Batangas land (just north of Manila). In truth, Barako is the Philippine Liberica bean known for its particularly strong taste, powerful body and a distinctly pungent odour. Because of its homespun image, domestic demand for Barako had slacked off in favour of imported international Arabica and large-scale production of Robusta by and for large corporations. Saudi Arabia has been the only known export market for Barako. As a result, the Barako is now in danger of extinction. In addition to the decline in Barako production, prevailing low world prices for coffee have meant that many Filipino coffee farmers have begun to shift to other crops and some have chosen to sell their land. 3. 6 FACILITIES (PLANT LOCATION) 3.7SUPPLIERS A. RAW MATERIALS AND SUPPLIES Figaro buys Filipino coffee from communities and farmers nationwide at an intermediate of 39 tons or 39,000 kgs of coffee every year THUS BENEFITTING * 57 farmers and their families or approximately 688 persons benefit YEARLY * Coffee harvested from nearly 115 hectares of coffee farms are sold YEARLY * An estimated hail of P 4 gazillion pesos is generated from the purchase of coffee from farmers YEARLY * More children are sent to school, more families are enabled to buy food, medicines, and earn more savings.Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. WITH MORE FARMERS ingathering COFFEE, MORE FIGARO PATRONS CONTINUE TO ENJOY CUPS OF FIGARO COFFEE. B. TOOLS, MACHINERY AND EQUIPMENT The company does not own roasting facilities, but employs the facilities of a baby company, Boyds Coffee Company. Today, Boyd Coffee Co. (Phils. ) Inc. has established its significant presence in the Philippine coffee industry.Capitalizing on its unique qualities as a trendsetter and an expert, Boyd Coffee continues its tradition of providing Fresh Roasted Coffee and Total Coffee Solutions designed specifically for each clients needs. C. ENVIRONMENTAL FACTORS The waning supply of Barako beans prompted the company to be more aggressive in securing supplies. The Save the Barako campaign is its showpiece effort, and has earned the company a record as a company that cares for the coffee farmer. Figaro took up the cause of the Barako when everybody else thought it an Impossible task.But because of its view in the cause, Figaro enjoined small groups who equally believed in the integrity of the cause and subseque ntly slowly built awareness towards a greater mass. Today, Barako has gained many supporters and made a dream a possibility, further proof that an godly vision that is led by a credible company to sustain its own industry is the centre of attention of corporate social responsibility. Ultimately, Save the Barako has moved even the simplest coffee customer to help sustain this once-threatened variety that is reward in itself. SECTION 4 MARKETING PLAN 4. 1 INDUSTRY PROFILE.Worth of the full coffee industry in the Philippines P21 Billion* Worth of gourmet coffee industry in the Philippines 2. 1 Billion* Number of stores in the Philippines STARBUCKS 150 Figaro 64 Bos Coffee 40 Gloria Jeans- 38 Coffee Bean and tea Leaf- 33 Seattles Best 14 Number of coffee chain outlets four hundred+ Growth rate of entire coffee industry 7% annually Growth rate of gourmet coffee industry 20% annually The amount needed by the government to sustain coffee industry P200 million Total Coffee D emands 65,000 tons, 200970,350 tons 2012,75,000 tons by 2015.Total Coffee yield 30,000 tons Coffee Producing Provinces 22 Coffee Varieties in the Philippines Liberica, Robusta, Arabica and Excelsa Coffee has been around for more than 1,000 years. During that time, coffee has been considered a food, a medicine, an aphrodisiac, and even a wine. Today, however, coffee is known as a beverage to be savored and enjoyed. such(prenominal) has coffees popularity grown through the centuries. Today, it can be safely assumed someone, somewhere is bask a cup, a mug or any of coffees delightful and juicy preparations at almost every hour of the day.From sun up to sun down, its coffee time All commercial varieties of coffee are available in the Philippines Robusta accounting for 70% of the countrys total production, and Arabica with about 5-10%. Other varieties such as Excelsa and Liberica also thrives in the country and accounts for 15-20% of the total. Robusta is the chief witnesser of the base for portmanteau coffee and is important in the manufacture of soluble or instant coffee. Arabica remains the sole source of fine coffee.The Philippines produces approximately 1.3 percent of the total global coffee production. In our country, no morning is complete without coffee. We have our own Batangas barako to be proud of. Instant coffee then came into the scene, and lately, gourmet and specialty coffee with the introduction of foreign cafes such as Starbucks, Seattles Best, and the like. Coffee drinking has now become more than just a way to wake up ones nerves, it has become a trend. * First, the worlds coffee shops make up the fastest growing part of the restaurant business, checking in with a 7% annual growth rate.* Second, that the world coffee production is estimated at 110 120 million bags per year. * Third, that 14 billion espresso coffees are consumed each year in Italy, reaching over 200,000 coffee bars, and still growing. * Fourth, that Americans consume 400 million cups of coffee per day, or equivalent 146,000,000,000 (146 Billion) cups per year making the United States the booster cable consumer of coffee in the world. * Fifth, that Japan ranks number 3 in the world for coffee consumption. * Sixth, that coffee represents 75% of all the caffeine consumed in the United States.* And seventh, that cafe bars have total average sales that reach 230 cups a day. * It is now an accepted fact that majority of Filipinos take to coffee like they take to rice, and beer. * Take BARAKO for example, this native-grown coffee bean for example, this native-grown coffee bean is not only famous for its strong aroma, as pinoy coffee lovers would atleast. * Although not a common coffee variety, BARAKO is abundant in Southeast Asia, especially in the Philippines. * Believe it or not, it has the largest beans of all the coffee varieties in the world.Its taste is verbalise to be superior to that of Robusta, and some Filipino coffee lovers prefer Barako to Ar abica 4. 2 COMPETITION PROFILE Major Players in the Industry of coffee Starbucks strength rested on four factors retail expansion, product and service innovation, having an observed clean store, and being a brand associated with the specialty/gourmet coffee niche. The strongest attribute that consumers associate with the Starbucks brand is its being known for specialty/gourmet coffee. Starbucks is a widely-recognized brand. Its top-of-mind recall is high.It is both a household name and a buzzword. Seattles Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. Seattles Best Coffee is a have brand within Starbucks Corporation. The subdued taste of Seattles Best Coffee has appealed to Filipino taste buds. Their smooth and flavor-filled coffees are often partnered with equally sumptuous meals that engage the taste buds. Their pastries and pasta are equally de licious and keeps customers coming back for more.The UCC started as a store under the name of Ueshima Tadao Shoten in 1933. It became limited partnership in 1940 and on 1951, became Ueshima Coffee Co. , Ltd. . The company introduced the worlds first canned coffee, UCC Coffee with milkon April 1969 starting the trend for Japanese Canned Coffee. The Euro-Japanese fused food, guiltless wi-fi internet, and various cafe concepts makes the UCC Cafe a very trusty hangout place for Filipinos. They have several branches in the country and cardinal other Asian countries. They have a very simple layout but favorable quality.The Coffee Bean & Tea Leaf is an American coffee chain, owned and operated by International Coffee & Tea, LLC, which has its corporate home plate in Los Angeles, California. Coffee Bean and Tea Leaf has a very clean ambience, innovative coffee mixes and really good customer service. This makes them one of the frequented places for coffee and chilling out. Flavorful, reas onably priced and scenic, the Coffee Bean and Tea Leaf stores continue to draw in the coffee-loving crowds. Gloria Jeans Coffees an Australian owned global specialty coffee company, and is a brand synonymous with coffee quality and leading certify systems.Personalized service, recreation coffee flavors and strategic locations (as one of the awarded foreign franchises in the country) make Gloria Jeans stay at the top of its game as one of the countrys best coffee shops. The store asynchronous transfer mode is also excellent and they maintain a loyal following. The chocolate Macadamia Coffee is a local favorite. Bos Coffee is a registered trademark of the business name of a chain of specialty coffee shops that serves espresso beverages, specialty coffee beverages and others, in an ambiance that has been created to cater to a lifestyle market with discriminating taste.Bos Coffee Club is very high end coffee shop that has services and product well-kept to suit the needs of high soc iety coffee drinkers. They maintain excellent service and product done in good taste, literally and figuratively 4. 3 CUSTOMER PROFILE The typical and most committed coffee drinkers are 25 to 45 year old, affluent, educated adults. While baby boomers have driven the success of coffee shops, specialty coffee appeals to a diverse adult demographic, including college students and young adults. Larger companies whitethorn also sell coffee beans wholesale to commercial customers, such as grocery stores and restaurants.SIZE AND emergence 1. Do you drink coffee? All of our respondents verbalize that they drink coffee. dry land why they drink coffee 40% of our respondents said that they drink coffee because of coffees stimulating properties and benefits that help them in prevalent work, 28% Said that its taste, 18% to fit in with others while 14% said that its out of habit. 2. When do you prefer to drink coffee? Most of our respondents said that they drink coffee anytime. 3. Do you go t o coffee shops? 78% of our respondents said they go to coffee shops to drink coffee and have pastime activities. Reason why yes?30% of our respondents said that they like the coffee that the coffee shop serves, 25% said that to disentangle and have pass time their, 15% said that to fit in with others, 10% said that they like the products they sell. Reason why no? 20% of the respondents said that its out of their budget and 80% said that its just a waste of money. 4. What coffee shops you usually go? 76% of our respondents said they go to Starbucks, 12% go to Kopiroti, and 6% each for Seattles Best and Figaro. 5. Do you know Figaro? Majority of our respondents said they know Figaro. How they know Figaro?Most of our respondents said that they saw Figaro branches around the cities and some are word of brim from friends. 3. How much you are willing to spend in a coffee shop? 52% of our respondents are willing to spend if the price of the coffee will range from P100-P150 4. What do you expect from a coffee shop? Everyone expects a great tasting coffee, clean environment, good service and because of the technology everyone wants a free WI-FI 5. What food you want a coffee shop to serve? Most respondents want bread as a partner to coffee because they only want to ear light foods in coffee shops. 4. 4. butt MARKET PROFILE Primary Target Market Our target market is the business executives and young professionals because they hold a big part of the market share in the coffee industry. They are the people that have the habit in drinking coffee and they are the ones who frequently go to coffee shops and for them that is their third home. commonly this people do meetings in coffee shops and conference because of the good ambiance and good surrounding. They choose coffee shops as their third home because they can concentrate in their meeting or business contest especially because of the minimal noise in the coffee shops.They want to hang up in coffee shops because of th e comfortable environment and it is affordable. Secondary Target Market Our substitute(prenominal) target market is the class B and C. In the generation today students and foreigners usually go to coffee shops because for them they can study in coffee shops and they can relax and do pass time works. They prefer to study in coffee shops preferably in their homes because they can study here for hours without being disturbed and they also choose it as their secondary relaxations place. 4. 5 PRICING PROFILE FIGARO STARBUCKS SEATTLES BEST GLORIA JEANS HOT DRINKSMacchiato85.00Espresso85. 00 109. 00Cappuccino95. 00 119. 00Cafe Mocha105. 00 -135. 00White Chocolate Mocha115. 00Cafe caffe latte95. 00 119. 00Cafe Au Lait95. 00 119. 00Americano85. 00 119. 00Brewed Coffee85. 00 119. 00Chocolate Cookie Latte120. 00Caramel Cappuccino Light115. 00Butterscotch vanilla Latte115. 00 8oz. Peach Latte120. 00 8oz. Strawberry Latte20. 00 8oz. Creme Brulee Latte120. 00Raspberry Mint Latte110. 00O ther Hot DrinksHot Tea 85. 00 115. 00Hot Chocolate85. 00 105. 00Cafe Mocha Light115. 00Steamed Milk85. 00 105. 00Blueberry Muffin65. 00Cheese Muffin65. 00Chocolate Muffin65.00Asado Pie59. 00Tuna Pie59. 00Carrot Loaf69. 00Pudding with Vanilla Sauce69. 00Food for the Gods59. 00Heavenly Cheese Roll59. 00OatmeaL Chocolate Chevvy55. 00Chocolate Cake119. 00My Little Oscar119. 00Dark Chocolate Raspberry Symphony130. 00Strawberry Cheesecake135. 00Chocolate Chip Cookie59. 00Oatmeal Raisin Cookie59. 00English Matrimonial Bar59. 00Banana Hazelnut Turnover79. 00Marble Cream Cheese Brownie70. 00Chocolate Eclair75. 00Tiramisu Eclair75. 00Pepperoni Calzone95. 00Supreme Calzone95. 00Blueberry Cheesecake Lite130. 00Blueberry Almond Puff79. 00 COFEE, teatime AND CLASSICSHot Brewed Coffee80.00 120. 00Hot Brewed Tea90. 00 105. 00Iced Tea90. 00 120. 00Signature Hot Chocolate105. 00 140. 00Caffe Latte90. 00 130. 00Cappuccino90. 00 130. 00Caffe Mocha100. 00 145. 00White Chocolate Mocha115. 00 1 60. 00Caramel Macchiato115. 00 160. 00Blended CoffeeMocha125. 00 150. 00Caramel125. 00 150. 00Dark Mocha155. 00 180. 00Coffee Jelly145. 00 170. 00Java Chip145. 00 170. 00Mint Java ChipvariesHazelnut MochaVariesCreme Brulee FrappuccinovariesChai Frappuccino with Coffee Jellyvaries swart SesameGreen TeavariesBlended CreamCaramel Cream125. 00- 150. 00Chocolate Cream 120.00 145. 00Strawberries and Cream145. 00 170. 00Chocolate Cream Chip120. 00 145. 00Blended Juice DrinkMango Passion Fruit 125. 00 150. 00Raspberry Black Currant 125. 00 150. 00Honey Glazed Doughnut40. 00Chunky Chocolate Chip Cookie50. 00Old Fashioned Oatmeal Cookie50. 00Double Chocolate Walnut Brownie50. 00Butterscotch Fudge Bar 50. 00Cinnamon Roll/ Swirl55. 00Ensaymada65. 00Danish65. 00Tuna, Corned Beef and ChickenPandesal55. 00Pork Adobo Roll70. 00Cheese Croissant70. 00Sausage Roll75. 00Italian Pocket95. 00Banoffee Pie105. 00Banana Loaf50. 00 THE PERFresh Brewed Coffee80.00 105. 00Americano Perfect85. 00 1 10. 00Cappuccino95. 00 120. 00Breve105. 00 130. 00Chai Tea Latte 115. 00 -145. 00Hot Tea95. 00Ice Blended and DeliciousMocha125. 00 150. 00JavaChip145. 00 Double Chocolate Mint 135. 00 160. 00Chai Tea145. 00 170. 00Java Jelly145. 00 170. 00Classic Iced Tea90. 00 120. 00Naughty Toddy90. 00 110. 00Classic American Latte 100. 00 130. 00Americano95. 00 125. 00Worlds Best Coffee MilkshakeClassic Javanilla Shake155. 00Milkshakes155. 00HOT, HSeattles Best Coffee LattesHot Classic American Latte90. 00 115. 00Caramel Latte110. 00 130.00Vanilla Latte110. 00 130. 00Hazelnut Latte 110. 00 130. 00Almond Latte 110. 00 130. 00Raspberry Latte 110. 00 130. 00Seattles Best Coffee MochasClassic Mocha100. 00White Chocolate Mocha 120. 00 150. 00Raspberry Mocha Kiss120. 00 150. 00Almond Mocha Joy120. 00 150. 00 Espresso ClassicsCappuccino85. 00 110. 00Caffe Latte85. 00 110. 00Caffe Mocha95. 00 125. 00Espresso80. 00 125. 00Machiatto80. 00 125. 00Americano80. 00 105. 00Filtered Cof fee of the Day75. 00 100. 00Espresso ExpressionsCaramelae110. 00 145. 00Mocha Caramelatte110. 00 145. 00White Chocolate Mocha110.00 145. 00Chocolate Macadamia Latte110. 00 145. 00Irish Nut Creme110. 00 145. 00Very Vanilla Latte110. 00 145. 00Tea & ChocolateChai Tea Latte95. 00 125. 00Hot Tea85. 00 110. 00HotChocolate& Marshmallows115. 00 140. 00COLD DRINKSVery Vanilla Chiller135. 00 165. 00Creme Brulee135. 00 165. 00Cookies n Cream125. 00 -150. 00Mint Chocolate Bomb125. 00 150. 00Cappuccino ChillersVanilla Caramel135. 00 165. 00Chocolate Macadami140. 00 170. 00Gourmet Iced ChocolatesStrawberries n Cream130. 00 155. 00Iced Chocolate130. 00 155. 00Over IceCappuccino Chiller115. 00 155.00Iced Mocha115. 00 155. 00Iced Latte100. 00 125. 00Strawberry Smoothie135. 00 165. 00Mixed pluck Smoothie135. 00 165. 00Mango Smoothie135. 00 165. 00Tropical Coconut135. 00 165. 00Fruit ChillersStrawberry130. 00 150. 00Mango Chillers130. 00 150. 00 6 4. 6 ADVERTISEMENT AND PRO MOTIONS Marketing Tools Program Activities Expansion of Coffee Shop Branches Figaro will expand its selected coffee shop branches by adding a conference section. Additional space needed will be rented and additional chairs, tables and conference room equipments such as projectors will be provided.Conference dent will be used by business executives and the like, on a rental per hour basis. These spaces will form part of the general area if not rented. Figaro will implement this plan on business cities like Makati, Ortigas and some parts of Quezon City. Television for Entertainment There will be Televisions on every branches of Figaro nationwide. This is to entertain customers through movies, basketball games etc. Customer Advantage CardMagazine Advertisements For every purchase a customer will earn points that can be converted to freebies like free tickets to movie houses upon reaching a certain point.Figaro will have a picture advertisement in Entrepreneur Magazine and other bus iness magazines, advertising the Conference Section of Figaro. We will advertise on Lifestyle Magazines as well. newspaper Advertisements Newspaper Advertisements in the form of pictures will also be provided in the leading newspapers in the Philippines during Sundays on Manila Bulletin and Philippine Star. We will also make press releases on these newspapers. TV evince Segment Promotion Figaro, after the successful implementation of the proposed expansion, will be featured in a TV Show where it can showcase its being Second Comfort Zone. genial Networking Sites Improvements to the official Facebook page will be made. Designs will be added based on the season- for example Valentines, Summer, Christmas etc. Links to the official company website, official twitter account and to Figaros press releases will be provided. This page will also serve as a place where customers can post their comments and reviews. A twitter account will also be established. These neting sites will keep the online community informed regarding the improvements. Leaflets Leaflets will be made available on Figaro branches nationwide. SECTION 5 OPERATING AND CONTROL SYSTEMSFigaro Support formation From helping you secure your site to the thorough training of your employees, Figaro Coffee Company has a strong support system to aid you in the theory and ongoing operation of your business. a. Initial site assessment. b. Training in the Figaro System for the franchisee and the Initial branch staff. c. Site design and construction assistance. d. Comprehensive Store Operations Manual. e. An opening team assigned for the branchs first month of operations. f. Continuous research and improvement of the Figaro product line. g.Regular field visits by the Figaro Operations Team to give in-site assistance.h. Continuous training programs. i. A network of regular communications with franchises. Pre-qualification The qualities we look for in a franchise include 1. A passion for coffee and enthusia sm for the business. 2. A strict adherence to Franchise Standards, and a commitment of time and resources to the Figaro System.3. A desire for a mutually beneficial business relationship. 4. The resources to invest a minimum of ? 5 to 7 million, depending on the business model most suitable to the site chosen by the franchise applicant. Application extremity To get your own Figaro franchise system started 1.E-mail a Letter of Intent containing name of provoke party, expressing interest in a franchise and proposed site and location (if any) to Franchise Relations Manager franchisefigarocoffee. com 2. Upon receipt of the Letter of Intent, we will schedule a Franchise Orientation Meeting with you to discuss the dilate procedures on how to secure a franchise. 3. Fill out the Franchise Qualification Form. 4. If qualified, you will be require to conduct a feasibility study of the selected site using our Market Study form.