Figaro Coffee Essay

* We go forth be the preferred blade of persuasiveness chocolate of the earth-wide craft traveler. Our crossroads and preposterous style of service provide leave a lasting impression among our guests. * We bequeath be the investment of choice in the countries where our brand is represented thereby providing attractive returns to wholly our sh be upholders. * We get out be a model employer that inspires its s confineholders to be purify than its leaders because the opportunities for c beer and personal growth pass on drive them to excel.* We will be the most look up to training facilities for burnt umber tree education making us the best training ground for those who want to consecrate a career or business on drinking chocolate bean and * We will be re processed as a committed advocate of corporate social responsibility by championing the cause of drinking chocolate berry bean bean to help farmers fit a better life. * To cater to the different taste prefer ences, Figaro offers a wide selection of hot or cold chocolate and tea concoctions, accompanying pastries and savory meals.* We recommend you try them all to encounter the unique delight each has to offer. Corporate Mission * We provide excellent hot chocolate tree and gracious service creating a memorable experience for people who appreciate high role chocolate and demand for exceptional service. * Figaros distinctive store design, unique ambiance and style of service satisfy the global customer. * Figaro creates long-terminus shelter for its owners and business partners through profitable operations and business sustainability and dignity of life for its employees.* We will always kin period good governance and actively pursue the cause of socio-cultural and environmental concerns. * We will always give you attribute service, quality intersection points & value for your m wizardy. SECTION 3 growth/SERVICE 3. 1 ABOUT THE COMPANY AND THE PRODUCT The Figaro deep brown t ree Company is a frequent specialty hot chocolate store in the Philippines that is 100 pct Filipino-owned. Established in 1993, it is based on the concept of a collar store where Filipinos can repair the perfect hot chocolate and all the necessary acc step uprements for umber making that can compete internationally.From up to now cardinal employees, a managing partner and a kiosk in the Makati Mall of the Ayala Centre, the company now has 64 outlets encompass kiosks and cafes (including international branches). The companys product line includes specialty roasted coffees and various coffee-related paraphernalia change at retail. Aside from the superior-tasting coffee that a customer can enjoy in the Figaro coffeehouses, the company as well offers a host of freshly roasted domes on retail. Among the selection is haltako and from the time it was introduced in 1999, Figaro Barako has become a bestdealer.The Save the Barako cause has slightlyhow given the coffee added va lue as a portion of the noodle gross revenue is channelled back to into a roam to promote the revival of the Barako. The project encompasses sensory faculty programs, new establishings, research, and targeted marketing, and is co-ordinated with the Figaro coffee bean Foundation. Meanwhile, as the consumption of Barako increases, a greater deal arises to keep the production going which gives all the much reason why Barako needs to be saved from extinction.The continued increased demand for Barako on the new(prenominal) hand al lower-rankings the advantage of bringing the price of Barako to a viable level that benefits both the farmer and the retailer. Through Figaros customer-loyalty scheme called hot chocolate Club, the company organizes farm tours twice a year wherein coffee enthusiasts show the process of coffee harvesting and planting. Since the company is primarily a coffee distributor and coffee shop operator, it did not bring in prior experience in actually growing coffee for mercantile production. 3. 2 PRODUCTS UNIQUE FEAUTURES Our Passion for Coffee.Our hits are Always Freshly Roasted. Coffee beans need to be roasted to bring out their irresistible flavor and aromatics. The sooner a roasted bean gets into a cup, the better the flavor. Freshness is very important to us. We roast our beans in world class quality roasters, carefully watched over by roasting experts who make sure each bean is do perfectly. at a time roasted, the beans are packed and sent to the stores immediately to ensure freshness. We make sure that each cup of coffee our customers enjoy is made of the best quality, perfectly roasted beans.After all, you deserve only the best from Figaro. share our Passion Today, Figaro boasts 64 cafes in the Philippines. It is one of the fastest-growing coffee chains, in just over 17 eld of experience in the art and business of coffee. We believe in catering to upscale coffee lovers, go coffees expertly roasted and brewed according t o the standards of French and Italian cafes. Figaro offers an ideal business opportunity that assures superior returns compared to an self- punting business of similar scope.After penetrating the international market, we are now keeping a vital eye on galloping in our home-market, which will zero in mostly on business districts almost the rustic as we want more and more people to experience the sophisticated European coffee culture through our local anesthetic barako coffee. 3. 3 STAGE OF DEVELOPMENT As the company started to get erudition as a major coffee chain, especially with the arrival in the country of international coffee brands such as Starbucks, Figaro was in search of the popular Barako coffee.Quite serendipitously, Figaros CEO Pacita Juan met mystify Roger Bagao, a coffee farmer/priest in Tagaytay City who headed a farmers coffee cooperative. set out Roger hailed from the southern province of Bohol and has made coffee his life. A member of the Divine Word Seminar y (SVD) in Tagaytay, bewilder Roger chose to live among the coffee-farming people. He knew that to assist them to attain spiritual awakening or enrichment, he first had to assure what crops they grew, how they made their livelihood. This meant first helping them to fill their stomachs, and later reaching their souls. So COFFEE was it.He nonionised a farmers cooperative that ran a coffee mill know as SMSK. Pacita Juan met bring Roger and asked him to show Figaro the early(a) side of coffee farmers, different varieties and where they grew, coffee in the south, coffee in the mountains. When Pacita was looking for the native Barako, Father Roger could only tell her that this mixing or species was no longer profitable as their yields were low and Nescafe (the biggest processor) would necessitate no need for the Barako. This saddened Figaro, as Barako is an important part of Philippine coffee history. How do we change the zoom? she asked Father Roger.Can we start planting Barako ? How do we tell people nearly this sad fate of this species that is so popular among our people? These questions made Figaro, with the help of Father Roger, establish a macrocosm to distribute the needs of the Philippines Coffee Industry now known as the Figaro Foundation Corporation. The first project of the foundation was general coffee awareness-goaded The Coffee Farm Tour is now held every January in Cavite or Batangas, both provinces appropriate for a day trip. The second project is Barako awareness-driven. The Barako is slowly existence cut down ascribable to its low demand among big processors.However, there is growing demand for Barako from specialty roast and ground processors in the Philippines, and for export to the Middle East. A related foundation project is called Barako Tree Planting. Launched in 2000, this project is run every July or August. The key challenges facing the tree-planting project are where to get seedlings and where to get land. Luckily, Father Roger found land during 2000 and 2001. After 2001, however, the foundation met with many problems regarding land ownership and could no longer doorway the first plantings to check on progress.In the same year, Father Roger introduced Cavite State University (CaVSU) and its research head, Dr. Andy Mojica to the Figaro Foundation. Dr. Mojica would be one of the keys to Barako seedling propagation, and he would also be a major part of the Presidential Task Force on Coffee Rehabilitation prompted by Figaros persistent invitation. In January 2002, Figaro (now working with Dr. Mojicas group) began to visit CaVSU for its annual Farm Tour and also to work with them on Barako seedling supply, a task that used to be performed by Father Roger.Meanwhile, Father Roger went on a sabbatical in 2002 and Figaro was subsequently invited to be a member of the Presidential Task Force on Coffee Rehabilitation (see below). In this same period, the coffee townsfolk of Amadeo was visited by President Gloria Macapagal-Arroyo for the first-ever Pahimis festival to signal the start of todays Filipino coffee renewing a peaceful revolution of going back to coffee farms to increase production to turn the country from being a net coffee importer to a net exporter as it was until 1990. In Amadeo, Figaro met Mayor O. J. Ambagan who lief offered his land for the next Figaro Tree Planting activity.In the same year, Leisure Farms, a first class farm community invited the Figaro Foundation to undertake another tree planting activity in Lemery, Batangas which would be provided with irrigation and all the care needed for a first class farm. These efforts have now openhanded into a series of projects with the local government of Amadeo such as the Adopt-a-farm program, coffee farm tours, and the organization of a coffee cooperative to promote Cafe Amadeo a monobranding exercise to promote Amadeos coffee roasters who used to sell under different brand names.More than just to sustain its ti cker product or core business, Figaro has become the trailblazer on how out of the box ideas can be used to encourage farmers to plant the Barako again, motivate local governments to do their part and get cooperatives working toward one goal. Through its fusion with the municipality of Amadeo, Figaro will be able to plant around 30,000 Barako trees in and around the Amadeo town providing farmers with a niche product that can be their ticket to higher selling prices and export potential of a value-added product mark with the Figaro name. 3. 4TRADEMARKS.3. 5PRODUCT There are five technically known coffee bean varieties worldwide Arabica, Robusta, Excelsa, Stenophylla and Liberica. The most popular beans in use all over the world are Arabica and Robusta. The former has a more impalpable and distinct flavour and is usually used for foodie coffees. However, due to weather conditions, it cannot be natively grown in the Philippines except in some mountain areas, and therefore is mostl y imported. Robusta on the other hand is grown in many parts of the country. Due to its more full-bodied flavour, Robusta is used mostly for instant coffee.The Excelsa and Stenophylla varieties are not cultivated commercially in the Philippines. Liberica is known to be an indigenous product in only three Asian countries, including the Philippines, making the bean a very unique and potentially lucrative product. The term Barako in the Philippines has become a generic name for the coffee grown and roasted in the Batangas land (just north of Manila). In truth, Barako is the Philippine Liberica bean known for its particularly strong taste, powerful body and a distinctly pungent odour. Because of its homespun image, domestic demand for Barako had slacked off in favour of imported international Arabica and large-scale production of Robusta by and for large corporations. Saudi Arabia has been the only known export market for Barako. As a result, the Barako is now in danger of extinction. In addition to the decline in Barako production, prevailing low world prices for coffee have meant that many Filipino coffee farmers have begun to shift to other crops and some have chosen to sell their land. 3. 6 FACILITIES (PLANT LOCATION) 3.7SUPPLIERS A. RAW MATERIALS AND SUPPLIES Figaro buys Filipino coffee from communities and farmers nationwide at an intermediate of 39 tons or 39,000 kgs of coffee every year THUS BENEFITTING * 57 farmers and their families or approximately 688 persons benefit YEARLY * Coffee harvested from nearly 115 hectares of coffee farms are sold YEARLY * An estimated hail of P 4 gazillion pesos is generated from the purchase of coffee from farmers YEARLY * More children are sent to school, more families are enabled to buy food, medicines, and earn more savings.Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. WITH MORE FARMERS ingathering COFFEE, MORE FIGARO PATRONS CONTINUE TO ENJOY CUPS OF FIGARO COFFEE. B. TOOLS, MACHINERY AND EQUIPMENT The company does not own roasting facilities, but employs the facilities of a baby company, Boyds Coffee Company. Today, Boyd Coffee Co. (Phils. ) Inc. has established its significant presence in the Philippine coffee industry.Capitalizing on its unique qualities as a trendsetter and an expert, Boyd Coffee continues its tradition of providing Fresh Roasted Coffee and Total Coffee Solutions designed specifically for each clients needs. C. ENVIRONMENTAL FACTORS The waning supply of Barako beans prompted the company to be more aggressive in securing supplies. The Save the Barako campaign is its showpiece effort, and has earned the company a record as a company that cares for the coffee farmer. Figaro took up the cause of the Barako when everybody else thought it an Impossible task.But because of its view in the cause, Figaro enjoined small groups who equally believed in the integrity of the cause and subseque ntly slowly built awareness towards a greater mass. Today, Barako has gained many supporters and made a dream a possibility, further proof that an godly vision that is led by a credible company to sustain its own industry is the centre of attention of corporate social responsibility. Ultimately, Save the Barako has moved even the simplest coffee customer to help sustain this once-threatened variety that is reward in itself. SECTION 4 MARKETING PLAN 4. 1 INDUSTRY PROFILE.Worth of the full coffee industry in the Philippines P21 Billion* Worth of gourmet coffee industry in the Philippines 2. 1 Billion* Number of stores in the Philippines STARBUCKS 150 Figaro 64 Bos Coffee 40 Gloria Jeans- 38 Coffee Bean and tea Leaf- 33 Seattles Best 14 Number of coffee chain outlets four hundred+ Growth rate of entire coffee industry 7% annually Growth rate of gourmet coffee industry 20% annually The amount needed by the government to sustain coffee industry P200 million Total Coffee D emands 65,000 tons, 200970,350 tons 2012,75,000 tons by 2015.Total Coffee yield 30,000 tons Coffee Producing Provinces 22 Coffee Varieties in the Philippines Liberica, Robusta, Arabica and Excelsa Coffee has been around for more than 1,000 years. During that time, coffee has been considered a food, a medicine, an aphrodisiac, and even a wine. Today, however, coffee is known as a beverage to be savored and enjoyed. such(prenominal) has coffees popularity grown through the centuries. Today, it can be safely assumed someone, somewhere is bask a cup, a mug or any of coffees delightful and juicy preparations at almost every hour of the day.From sun up to sun down, its coffee time All commercial varieties of coffee are available in the Philippines Robusta accounting for 70% of the countrys total production, and Arabica with about 5-10%. Other varieties such as Excelsa and Liberica also thrives in the country and accounts for 15-20% of the total. Robusta is the chief witnesser of the base for portmanteau coffee and is important in the manufacture of soluble or instant coffee. Arabica remains the sole source of fine coffee.The Philippines produces approximately 1.3 percent of the total global coffee production. In our country, no morning is complete without coffee. We have our own Batangas barako to be proud of. Instant coffee then came into the scene, and lately, gourmet and specialty coffee with the introduction of foreign cafes such as Starbucks, Seattles Best, and the like. Coffee drinking has now become more than just a way to wake up ones nerves, it has become a trend. * First, the worlds coffee shops make up the fastest growing part of the restaurant business, checking in with a 7% annual growth rate.* Second, that the world coffee production is estimated at 110 120 million bags per year. * Third, that 14 billion espresso coffees are consumed each year in Italy, reaching over 200,000 coffee bars, and still growing. * Fourth, that Americans consume 400 million cups of coffee per day, or equivalent 146,000,000,000 (146 Billion) cups per year making the United States the booster cable consumer of coffee in the world. * Fifth, that Japan ranks number 3 in the world for coffee consumption. * Sixth, that coffee represents 75% of all the caffeine consumed in the United States.* And seventh, that cafe bars have total average sales that reach 230 cups a day. * It is now an accepted fact that majority of Filipinos take to coffee like they take to rice, and beer. * Take BARAKO for example, this native-grown coffee bean for example, this native-grown coffee bean is not only famous for its strong aroma, as pinoy coffee lovers would atleast. * Although not a common coffee variety, BARAKO is abundant in Southeast Asia, especially in the Philippines. * Believe it or not, it has the largest beans of all the coffee varieties in the world.Its taste is verbalise to be superior to that of Robusta, and some Filipino coffee lovers prefer Barako to Ar abica 4. 2 COMPETITION PROFILE Major Players in the Industry of coffee Starbucks strength rested on four factors retail expansion, product and service innovation, having an observed clean store, and being a brand associated with the specialty/gourmet coffee niche. The strongest attribute that consumers associate with the Starbucks brand is its being known for specialty/gourmet coffee. Starbucks is a widely-recognized brand. Its top-of-mind recall is high.It is both a household name and a buzzword. Seattles Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. Seattles Best Coffee is a have brand within Starbucks Corporation. The subdued taste of Seattles Best Coffee has appealed to Filipino taste buds. Their smooth and flavor-filled coffees are often partnered with equally sumptuous meals that engage the taste buds. Their pastries and pasta are equally de licious and keeps customers coming back for more.The UCC started as a store under the name of Ueshima Tadao Shoten in 1933. It became limited partnership in 1940 and on 1951, became Ueshima Coffee Co. , Ltd. . The company introduced the worlds first canned coffee, UCC Coffee with milkon April 1969 starting the trend for Japanese Canned Coffee. The Euro-Japanese fused food, guiltless wi-fi internet, and various cafe concepts makes the UCC Cafe a very trusty hangout place for Filipinos. They have several branches in the country and cardinal other Asian countries. They have a very simple layout but favorable quality.The Coffee Bean & Tea Leaf is an American coffee chain, owned and operated by International Coffee & Tea, LLC, which has its corporate home plate in Los Angeles, California. Coffee Bean and Tea Leaf has a very clean ambience, innovative coffee mixes and really good customer service. This makes them one of the frequented places for coffee and chilling out. Flavorful, reas onably priced and scenic, the Coffee Bean and Tea Leaf stores continue to draw in the coffee-loving crowds. Gloria Jeans Coffees an Australian owned global specialty coffee company, and is a brand synonymous with coffee quality and leading certify systems.Personalized service, recreation coffee flavors and strategic locations (as one of the awarded foreign franchises in the country) make Gloria Jeans stay at the top of its game as one of the countrys best coffee shops. The store asynchronous transfer mode is also excellent and they maintain a loyal following. The chocolate Macadamia Coffee is a local favorite. Bos Coffee is a registered trademark of the business name of a chain of specialty coffee shops that serves espresso beverages, specialty coffee beverages and others, in an ambiance that has been created to cater to a lifestyle market with discriminating taste.Bos Coffee Club is very high end coffee shop that has services and product well-kept to suit the needs of high soc iety coffee drinkers. They maintain excellent service and product done in good taste, literally and figuratively 4. 3 CUSTOMER PROFILE The typical and most committed coffee drinkers are 25 to 45 year old, affluent, educated adults. While baby boomers have driven the success of coffee shops, specialty coffee appeals to a diverse adult demographic, including college students and young adults. Larger companies whitethorn also sell coffee beans wholesale to commercial customers, such as grocery stores and restaurants.SIZE AND emergence 1. Do you drink coffee? All of our respondents verbalize that they drink coffee. dry land why they drink coffee 40% of our respondents said that they drink coffee because of coffees stimulating properties and benefits that help them in prevalent work, 28% Said that its taste, 18% to fit in with others while 14% said that its out of habit. 2. When do you prefer to drink coffee? Most of our respondents said that they drink coffee anytime. 3. Do you go t o coffee shops? 78% of our respondents said they go to coffee shops to drink coffee and have pastime activities. Reason why yes?30% of our respondents said that they like the coffee that the coffee shop serves, 25% said that to disentangle and have pass time their, 15% said that to fit in with others, 10% said that they like the products they sell. Reason why no? 20% of the respondents said that its out of their budget and 80% said that its just a waste of money. 4. What coffee shops you usually go? 76% of our respondents said they go to Starbucks, 12% go to Kopiroti, and 6% each for Seattles Best and Figaro. 5. Do you know Figaro? Majority of our respondents said they know Figaro. How they know Figaro?Most of our respondents said that they saw Figaro branches around the cities and some are word of brim from friends. 3. How much you are willing to spend in a coffee shop? 52% of our respondents are willing to spend if the price of the coffee will range from P100-P150 4. What do you expect from a coffee shop? Everyone expects a great tasting coffee, clean environment, good service and because of the technology everyone wants a free WI-FI 5. What food you want a coffee shop to serve? Most respondents want bread as a partner to coffee because they only want to ear light foods in coffee shops. 4. 4. butt MARKET PROFILE Primary Target Market Our target market is the business executives and young professionals because they hold a big part of the market share in the coffee industry. They are the people that have the habit in drinking coffee and they are the ones who frequently go to coffee shops and for them that is their third home. commonly this people do meetings in coffee shops and conference because of the good ambiance and good surrounding. They choose coffee shops as their third home because they can concentrate in their meeting or business contest especially because of the minimal noise in the coffee shops.They want to hang up in coffee shops because of th e comfortable environment and it is affordable. Secondary Target Market Our substitute(prenominal) target market is the class B and C. In the generation today students and foreigners usually go to coffee shops because for them they can study in coffee shops and they can relax and do pass time works. They prefer to study in coffee shops preferably in their homes because they can study here for hours without being disturbed and they also choose it as their secondary relaxations place. 4. 5 PRICING PROFILE FIGARO STARBUCKS SEATTLES BEST GLORIA JEANS HOT DRINKSMacchiato85.00Espresso85. 00 109. 00Cappuccino95. 00 119. 00Cafe Mocha105. 00 -135. 00White Chocolate Mocha115. 00Cafe caffe latte95. 00 119. 00Cafe Au Lait95. 00 119. 00Americano85. 00 119. 00Brewed Coffee85. 00 119. 00Chocolate Cookie Latte120. 00Caramel Cappuccino Light115. 00Butterscotch vanilla Latte115. 00 8oz. Peach Latte120. 00 8oz. Strawberry Latte20. 00 8oz. Creme Brulee Latte120. 00Raspberry Mint Latte110. 00O ther Hot DrinksHot Tea 85. 00 115. 00Hot Chocolate85. 00 105. 00Cafe Mocha Light115. 00Steamed Milk85. 00 105. 00Blueberry Muffin65. 00Cheese Muffin65. 00Chocolate Muffin65.00Asado Pie59. 00Tuna Pie59. 00Carrot Loaf69. 00Pudding with Vanilla Sauce69. 00Food for the Gods59. 00Heavenly Cheese Roll59. 00OatmeaL Chocolate Chevvy55. 00Chocolate Cake119. 00My Little Oscar119. 00Dark Chocolate Raspberry Symphony130. 00Strawberry Cheesecake135. 00Chocolate Chip Cookie59. 00Oatmeal Raisin Cookie59. 00English Matrimonial Bar59. 00Banana Hazelnut Turnover79. 00Marble Cream Cheese Brownie70. 00Chocolate Eclair75. 00Tiramisu Eclair75. 00Pepperoni Calzone95. 00Supreme Calzone95. 00Blueberry Cheesecake Lite130. 00Blueberry Almond Puff79. 00 COFEE, teatime AND CLASSICSHot Brewed Coffee80.00 120. 00Hot Brewed Tea90. 00 105. 00Iced Tea90. 00 120. 00Signature Hot Chocolate105. 00 140. 00Caffe Latte90. 00 130. 00Cappuccino90. 00 130. 00Caffe Mocha100. 00 145. 00White Chocolate Mocha115. 00 1 60. 00Caramel Macchiato115. 00 160. 00Blended CoffeeMocha125. 00 150. 00Caramel125. 00 150. 00Dark Mocha155. 00 180. 00Coffee Jelly145. 00 170. 00Java Chip145. 00 170. 00Mint Java ChipvariesHazelnut MochaVariesCreme Brulee FrappuccinovariesChai Frappuccino with Coffee Jellyvaries swart SesameGreen TeavariesBlended CreamCaramel Cream125. 00- 150. 00Chocolate Cream 120.00 145. 00Strawberries and Cream145. 00 170. 00Chocolate Cream Chip120. 00 145. 00Blended Juice DrinkMango Passion Fruit 125. 00 150. 00Raspberry Black Currant 125. 00 150. 00Honey Glazed Doughnut40. 00Chunky Chocolate Chip Cookie50. 00Old Fashioned Oatmeal Cookie50. 00Double Chocolate Walnut Brownie50. 00Butterscotch Fudge Bar 50. 00Cinnamon Roll/ Swirl55. 00Ensaymada65. 00Danish65. 00Tuna, Corned Beef and ChickenPandesal55. 00Pork Adobo Roll70. 00Cheese Croissant70. 00Sausage Roll75. 00Italian Pocket95. 00Banoffee Pie105. 00Banana Loaf50. 00 THE PERFresh Brewed Coffee80.00 105. 00Americano Perfect85. 00 1 10. 00Cappuccino95. 00 120. 00Breve105. 00 130. 00Chai Tea Latte 115. 00 -145. 00Hot Tea95. 00Ice Blended and DeliciousMocha125. 00 150. 00JavaChip145. 00 Double Chocolate Mint 135. 00 160. 00Chai Tea145. 00 170. 00Java Jelly145. 00 170. 00Classic Iced Tea90. 00 120. 00Naughty Toddy90. 00 110. 00Classic American Latte 100. 00 130. 00Americano95. 00 125. 00Worlds Best Coffee MilkshakeClassic Javanilla Shake155. 00Milkshakes155. 00HOT, HSeattles Best Coffee LattesHot Classic American Latte90. 00 115. 00Caramel Latte110. 00 130.00Vanilla Latte110. 00 130. 00Hazelnut Latte 110. 00 130. 00Almond Latte 110. 00 130. 00Raspberry Latte 110. 00 130. 00Seattles Best Coffee MochasClassic Mocha100. 00White Chocolate Mocha 120. 00 150. 00Raspberry Mocha Kiss120. 00 150. 00Almond Mocha Joy120. 00 150. 00 Espresso ClassicsCappuccino85. 00 110. 00Caffe Latte85. 00 110. 00Caffe Mocha95. 00 125. 00Espresso80. 00 125. 00Machiatto80. 00 125. 00Americano80. 00 105. 00Filtered Cof fee of the Day75. 00 100. 00Espresso ExpressionsCaramelae110. 00 145. 00Mocha Caramelatte110. 00 145. 00White Chocolate Mocha110.00 145. 00Chocolate Macadamia Latte110. 00 145. 00Irish Nut Creme110. 00 145. 00Very Vanilla Latte110. 00 145. 00Tea & ChocolateChai Tea Latte95. 00 125. 00Hot Tea85. 00 110. 00HotChocolate& Marshmallows115. 00 140. 00COLD DRINKSVery Vanilla Chiller135. 00 165. 00Creme Brulee135. 00 165. 00Cookies n Cream125. 00 -150. 00Mint Chocolate Bomb125. 00 150. 00Cappuccino ChillersVanilla Caramel135. 00 165. 00Chocolate Macadami140. 00 170. 00Gourmet Iced ChocolatesStrawberries n Cream130. 00 155. 00Iced Chocolate130. 00 155. 00Over IceCappuccino Chiller115. 00 155.00Iced Mocha115. 00 155. 00Iced Latte100. 00 125. 00Strawberry Smoothie135. 00 165. 00Mixed pluck Smoothie135. 00 165. 00Mango Smoothie135. 00 165. 00Tropical Coconut135. 00 165. 00Fruit ChillersStrawberry130. 00 150. 00Mango Chillers130. 00 150. 00 6 4. 6 ADVERTISEMENT AND PRO MOTIONS Marketing Tools Program Activities Expansion of Coffee Shop Branches Figaro will expand its selected coffee shop branches by adding a conference section. Additional space needed will be rented and additional chairs, tables and conference room equipments such as projectors will be provided.Conference dent will be used by business executives and the like, on a rental per hour basis. These spaces will form part of the general area if not rented. Figaro will implement this plan on business cities like Makati, Ortigas and some parts of Quezon City. Television for Entertainment There will be Televisions on every branches of Figaro nationwide. This is to entertain customers through movies, basketball games etc. Customer Advantage CardMagazine Advertisements For every purchase a customer will earn points that can be converted to freebies like free tickets to movie houses upon reaching a certain point.Figaro will have a picture advertisement in Entrepreneur Magazine and other bus iness magazines, advertising the Conference Section of Figaro. We will advertise on Lifestyle Magazines as well. newspaper Advertisements Newspaper Advertisements in the form of pictures will also be provided in the leading newspapers in the Philippines during Sundays on Manila Bulletin and Philippine Star. We will also make press releases on these newspapers. TV evince Segment Promotion Figaro, after the successful implementation of the proposed expansion, will be featured in a TV Show where it can showcase its being Second Comfort Zone. genial Networking Sites Improvements to the official Facebook page will be made. Designs will be added based on the season- for example Valentines, Summer, Christmas etc. Links to the official company website, official twitter account and to Figaros press releases will be provided. This page will also serve as a place where customers can post their comments and reviews. A twitter account will also be established. These neting sites will keep the online community informed regarding the improvements. Leaflets Leaflets will be made available on Figaro branches nationwide. SECTION 5 OPERATING AND CONTROL SYSTEMSFigaro Support formation From helping you secure your site to the thorough training of your employees, Figaro Coffee Company has a strong support system to aid you in the theory and ongoing operation of your business. a. Initial site assessment. b. Training in the Figaro System for the franchisee and the Initial branch staff. c. Site design and construction assistance. d. Comprehensive Store Operations Manual. e. An opening team assigned for the branchs first month of operations. f. Continuous research and improvement of the Figaro product line. g.Regular field visits by the Figaro Operations Team to give in-site assistance.h. Continuous training programs. i. A network of regular communications with franchises. Pre-qualification The qualities we look for in a franchise include 1. A passion for coffee and enthusia sm for the business. 2. A strict adherence to Franchise Standards, and a commitment of time and resources to the Figaro System.3. A desire for a mutually beneficial business relationship. 4. The resources to invest a minimum of ? 5 to 7 million, depending on the business model most suitable to the site chosen by the franchise applicant. Application extremity To get your own Figaro franchise system started 1.E-mail a Letter of Intent containing name of provoke party, expressing interest in a franchise and proposed site and location (if any) to Franchise Relations Manager franchisefigarocoffee. com 2. Upon receipt of the Letter of Intent, we will schedule a Franchise Orientation Meeting with you to discuss the dilate procedures on how to secure a franchise. 3. Fill out the Franchise Qualification Form. 4. If qualified, you will be require to conduct a feasibility study of the selected site using our Market Study form.