Analysis of Ducatis Success Case Study Example | Topics and Well Written Essays - 750 words

Analysis of Ducatis Success - discipline Study ExampleMinolis turnaround was attributed to the companys identification of its core competencies which were used for the turnaround. To this end, epochal resources and money were devoted. Furthermore, In addition to the creation of Ducati stores in particular markets, the company has expanded its customer domicile which was once restricted to a handful of expert bikers.Ducati can sustain its carriage in the sports piece if it manages to remain focused on this niche segment and continues to innovate. This is because the company already enjoys a strong position in this segment by virtue of its unique valve control system which has an unmatched sound (see accompaniment 1). Furthermore, it can capitalize its already strong reputation owing to its high performance in the worldwide racing circuit symbolized by the dramatic victory of its 750 Super Sports model (Gavetti, 2002).This, added with favorable press reportage and the companys b randing strategy of collaborating with various players in the racing market, can increase the implore for Ducatis products and strengthen its image (see Appendix 1). Considering that most authors have vouched for the significance of competitive human resources as a source of competitive advantage (Kleiman, 2010), Ducati to has a team of top class engineers that shall enable it a continued success in the segment.Ducati faces threat from Japanese manufacturers that were more reliable and efficient than the motorcycles developed by Ducati. Although Honda and other Japanese manufacturers pose a threat to the survival of Ducati in this segment, they cannot stop Ducatis growth in this segment. This is because Ducati possessed top class engineers that were adamant at defeating Japanese competitors.