Human Resource project Essay Example | Topics and Well Written Essays - 500 words

Human Resource project - Essay Examplef our own emotions and those of others, in the moment, and to use that information to give care ourselves and manage our relationships optimally. The level of emotional intelligence that one possesses faecal matter create contradict or positive impact, on the owner of a friendship, on the companys managers, personnel and even customers. If any arrangement becomes luckier in overturning the negative impact into positive, undoubtedly, success will be easily attainable. A negative deportment whitethorn be demonstrated by creating fear, stress, frustration, and anger. It can limit risk-taking and creativity. It can de-motivate, drain energy and discourage communications. All these will be translated into a negative impact that will become apparent through the reduction in productivity, an onset of discontent, increased stress in the workplace, diminished teamwork, faster turnover, and the organization may be viewed by the customers with a nega tive image. It would be a comparative advantage for any organization to promote a more positive candidate within the company, and more effectively, to be able to detect the obvious negative impact and overturn them into positive attributes. Positive behaviors like affording support on teamwork, creativity and risk-taking must be reinforced. Commendable traits such as motivating, confidence-building, open communication and productivity-conscious are to be enhanced. Through these efforts, positive impact shall be assured of, and can only lead to positive work environments, personal growth, favorable productivity, customer satisfaction and a more positive image in the eyes of the customers, and naturally, profits.If the members of an organization are lacking in emotional intelligence, management should not ignore this, because it will be to their detriment. The first step which may not be that easy, is to key out the unfavorable behavior, and the underlying reasons behind such undesi rable trait. Once it is decided that the problem can be

What the Vietnam Vets Can Teach Us Essay Example | Topics and Well Written Essays - 1000 words

What the Vietnam Vets Can Teach Us - Essay ExampleThe clearest part despite all that took place during that direful moment is that nonhing sunk in the minds of Americans as virtues such as negligence or even corruption is practiced, meaning it did not paint whatsoever picture in the minds of the citizens. The veterans memorial should be a constant reminder to whoever comes across it and should recall and things done covering fire then should not be repeated. Certain myths are unique to specific cultures, and with them as Barthes Roland tell it,4 they serve different functions. They can either honor or disguise the culture eroding both facts and truths that were behind it. They are meant to bring citizens like a community shunning evil practices and embracing harmony. Not all this is accomplished as youll still rise up people in America suffering with their children and youd conclude that time has elapsed them or isnt the society giving back? The setting of the memorial Im meant to understand is supposed to bury the hatchet and give birth to an entirely different society with different perspectives. (Warren 2004) With the veterans, youll find moral seriousness in particular unlike a different kind of America on the basis of what one learnt, observed and got from the experience jibe to the senses based on violence and brutality underwent. This brought about a different kind of behavior in the manner the vets treat and address each otherwise based onmutual respect and love. A conversation with Beikirch Gary similarly proves as the medal5 reward awarded to him intensifies him about the war times, how far he has come to shoot the presidency of the Genesse valley V.V.A chapter and above all he knows hes appreciated by his rural. Unlike the other Americans, the vets were different in that they stood for one another(prenominal) shared together helped each other and showed generosity to their selves. They stand for justice and are optimistic its going to be pra cticed by the citizens and those in power. This prompts them to lead by example as majority of Americans lack a sense of personality in the creation of moral values. If allowed, the vets would be willing to go and finish what they started for the sake of America. (Sung 1998) As different as we are, so were they in their time and childhood years. on that point are rough whom were lucky and their fathers happened to be tangled in the Second World War. This was a merit as traits, tactics and morals would be passed to them with ease and out of experience to make them belief in the glory brought about the war. Catholics who were not lucky got a chance as well as challenges through Kennedy George as he publicly asked, what they would do for their country individually, in the quest to kick out communism, not only to please their religious leader nor those in power or elders, but mostly God. There are those who embraced the war, and in my opinion I would say it was the lack of knowledge, love and ignorance in order to satisfy what their elders were unable to accomplish. Loss of a loved would fall in prompted so many to join with the motive of revenging. (Terry 1984) I support them as having been cut off from all sustaining world activities as it was not only nearly way to reunite, but also a common practice with the entire nation. They were facing extinction and this made them feel left out. But it was different for some as they could not bear what they did during that particular time, and their conscience judged them of their doings prompting to rhetoric questions to a point of wanting to commit suicide. This is evident that depression is imbibe on them now as in the beginning they lacked knowledge and dashed into war without even thinking about the aftermath.

Comparison paper between A Rose for Emilyby William Fulkner, and Research

Comparison between A Rose for Emilyby William Fulkner, and BattleRoyal by Ralph Ellison - Research Paper ExampleThe setting of the story is in Faulkners imaginary city, Jefferson, in his imaginary county of Yoknapatawpha in Mississippi. The story is about an unusual spinster, Emily Grierson, the anonymous narrator gives the particulars the odd circumstances of Emilys living and her strange relationships with her lover, her fuck off and the town of Jefferson. The narrator also details the horrible secret Emily hides from the world. In a small number of pages, A Rose for Emily, cover roughly three-quarters of a century from the birth of Emily Grierson which takes place sometime just about the cultivated War, while her death happens sometime in the early 1930s.The Reconstruction following the Civil War had a deep and humbling consequence on Southern society. The Souths dated agricultural estate economy, centered so abundant upon slave labor, was overwhelmed by emancipation. Northern investors, recognized as carpet-baggers, came in large numbers to capitalize on the economic chaos. A number of Southern stature class people found themselves employed on the farms together with tenant farmers and earlier slaves. Faulkner happened to come from a family that once possessed a plantation (Marie 4). The then(prenominal) of his family plus that of the South in general was completely overturned by the reconstruction after the civil war.According to Royden (372), from the fact that Faulkner comes from a family background with an sorry attitude and linked with other comparable families, he was conversed with the arrogance of behaviors like the Griersons where Rose came from. A number of these people persisted to act as if they were still fortuitous plantation owners even though their wealth had disappeared. Nevertheless, Faulkner used up much of his time examining ordinary townspeople too and this gives the reason why he was assailable of capturing the voice of the or dinary people of

Nursing Theorist Essay Example for Free

Nursing Theorist EssayFormulate 3 nursing diagnoses exploitation the Problem, Etiology, and Signs and Symptoms (PES) format and the taxonomy of NANDA. The diagnoses must be based on the case study, be appropriate, be prioritized, and be formatted correctly.For each nursing diagnosis, state 2 desired outcomes employ NOC criteria. coveted outcomes must be longanimous-centered and measurable within an identified timeframe.For each outcome, state 2 nursing interventions using NIC criteria as nearly as 1 evaluation method. Interventions and the evaluation method must be appropriate to the desired outcomes. Provide rationale for each nursing diagnosis, and explain how PES, NANDA, NOC, and NIC apply to each diagnosis. commit a minimum of 3 peer-reviewed resources, and create an APA formatted reference page.Nursing Diagnosis 1 Urinary Retention R/T AnesthesiaNursing InterventionsDesired Outcome 1Desired Outcome 2Nursing Intervention Visually inspect and palpate lower abdomen for dis tention (Mosby 2012).Patients abdominal girth will not increase and distention will decrease. Patient will remain free of abdominal suffering r/t urinary retention. Nursing Intervention 2 Urinary Catheterization (Mosby 2012) Patient will empty bladder 30ml an hourPatient will demonstrate clean technique if performing self-catheterization. Evaluation methodMeasure input and output hourly to obtain accurate measurements. Make sure catheter is free of kinks to allow in for proper drainage RationaleKeeping accurate records of I/O will ensure that the patient is evacuating properly. Ensuring patient is free of pain will promote less solicitude and keep vital signs within range. Educating patient on clean technique will promote an environment with less bacteria and keep risk of exposure of infection lower.Nursing Diagnosis 2 Risk for Infection/RT Urinary CatheterDesired Outcome 1Desired Outcome 2Nursing Intervention 1 Infection ControlPatient remains free of infection, as evidenced by normal vital signs, and absence of purulent drainage from wounds, incisions, and tubes (Mosby 2012). Infection is recognized early to allow for prompt treatment (Mosby 2012). Nursing Intervention 2 Infection ProtectionTeach patient to wash hands often, especially afterwards toileting, before meals, and before and after administering self- lot (Mosby 2012). Teach patient importance of eating well balanced meals to promote healthy nutritional status. Evaluation method pass judgment patient perform self-care as to promote further education. Allow patient to verbalize and demonstrate understanding of proper nutrition andsigns of infection. RationalePatients with indwelling catheters impoverishment to be shown clean techniques when being discharged home. Educating patient on proper hand washing will promote clean environment and keep patients risk of infection lower. Educating patient on the early signs of infection will promote prompt medical intervention. Educating patient on pr oper nutrition and importance of well balanced meals will promote faster healing of incision and lower patients risk of infection.Nursing Diagnosis 3 Pain R/T surgical painDesired Outcome 1Desired Outcome 2Nursing Intervention 1Anticipate need for pain relief (Mosby 2012)Anticipating pain may result in medicating at a lower dose to keep patient comfortable. Maintaining a level of comfort where the patient is not mendicity for relief. Keeping vital signs stable while maintaining the patient comfortable. Nursing Intervention 2Respond immediately to complaint of pain (Mosby 2011)Creates a trusting family with patient to ensure open lines of communication. Allows the patient to know that you are empathetic to their discomfort and that they are not alone. Evaluation methodEvaluate scheduled clock of practice of medicine administration. Round hourly on the patient as to reassure the patient that their needs will be met. Educate patient on medication administration time so they are not waiting until their pain is at a level 8 before they ask for relief. Evaluate the responses from the patient as to ensure that they are feeling comfortable with the care. RationaleAnticipating pain will allow the nurse to be on time for the patient in pain. Creating that trusting relationship with the patient will allow open lines of communication with the patient which will in turn allow for better care and outcome. Educating a patient on when to ask for medication will ensure that the patient never reaches a level of extreme pain. Treating your patient with compassion and empathy will allow for the patient to feel satisfied with the care they are receiving and create a trusting relationship.ReferenceSwearingen, P. L. (2012). All-in-one care planning resource medical-surgical, pediatric,maternity, psychiatric nursing care plans (3rd ed.). Philadelphia, PAElsevier/Mosby.Gulanick, M. (2011). Nursing care plans diagnoses, interventions, and outcomes (7thed.). St. Louis, Mo. Elsevier Mosby.Doenges, M. E., Moorhouse, M. F. (2002). Nursing care plans guidelines forindividualizing patient care (6th ed.). Philadelphia F.A. Davis.

On the sidewalk bleeding Essay Example for Free

On the sidewalk bleeding EssaySixteen year old, Andy Anderson, was found dead 300 am in the morning by his girlfriend Laura. Andy Anderson a member of a gang that refer to themselves as the ROYALS recently got stabbed by another gang group the GUARDIANS. This resultant took place in a dark alley right in front Alfredos, a local corner store. The police think that andy was stabbed around 1130 p.m. and slowly bled to death. He was stabbed with a knife just below his rib cage. Due to some evidences weve gathered at the scene and witnesses we spoke to, we gestate some major leads on this crime scene. Our first witness was a 32 year old man, luke lucas, who was sorry that he was too drunk to take in that andy was dying. I only wish I would have been sober, I would of been able to help. He said during his interview. Our next witnesses were two teens, they saw Andy lying down on the sidewalk bleeding and wanted to help until they saw his bright purple ROYALS jacket. The two teens d id not want to get mixed up in mingled with these two gangs. We are still asking them further questions on this because we feel that were not getting the whole story. This devastating tragic event really shows the extreme point dangers of gang violence. When the police saw Andys ROYALS jacket that he had taken off, they knew that this wasnt just a random act of violence, and that this was a planned attack. What a expense to pay for being in a teen death, what a tragedy. Police would like anyone with any kind of information with any kind of information to get hold of 69 division or to leave an anonymous tip for crime stoppers. Andys funeral will be held at Holy Redeemer Roman Catholic Church in Ottawa Sunday afternoon. Donations are being accepted by the Youth Services Bureau of Ottawa in the teens honour.

Defining A Therapeutic Relationship Between Patient And Nurse Nursing Essay

Defining A Therapeutic Relationship Between Patient And Nurse Nursing EssayIn this naming the author is going to explore what is a therapeutic birth, by defining it and describing what elements and skills are necessary to uph antiquated an efficient therapeutic relationship with a uncomplaining. The denomination sh every last(predicate) explore how Multi disciplinary teams contribute to achieving a therapeutic relationship. It further will explore what governs a therapeutic relationship according to the code of practice come down by the nursing political science body, the Nursing and Midwifery Council (NMC), putting into consideration what is expected from halts as health professionals. Being Self aware is a essential attribute in order to maintain a therapeutic relationship, so the writer shall give a brief definition of what self awareness is ,and let off the significance of being self aware within a therapeutic relations and relate it to an incident that happened in pract ice that made them to a greater extent self aware.The therapeutic relationship is fundamental to the misgiving of a tolerant and was described in the 1950s by famous psych otherapist Carl Rodgers .Rogers defines it as a dowry relationship, A relationship in which one of the participants intends that there should come to the highest degree, in one or both parties, more appreciation of, more expression of, more functional use of the latent inner resources of the soulfulness (Rodgers 1961). Other authors sire come up with various definitions but they are all closely connect to that of Rodgers, Jane Stein-Parbury (2000) suggests it is unilateral because the nurse maintains most control and it is usually short or average duration, with the patient facing a non threatening situation. However (Stuart 2001) defined a therapeutic relationship As a mutual learning experience and a corrective, emotional experience for the patient (cited in Cutliffe and Mckenna 2005.P.304)For a therapeut ic relationship to work legally, certain elements select to be upheld and followed, such as showing warmth towards your patient, being treasureful by showing the patient that they are individual and a unique being. Dignity of the patient puts the patient at ease and they feel more valued and may in turn open up more to the nurse which aids their treatment. Demonstrating professionalism assures the patient that they are in capable hands and will effectively build trust about your capabilities. Carl Rodgers highlighted that the three hollow components of a therapeutic relationship are empathy, which is defined as a continuing process whereby the counsellor lay aside her own way of experiencing and perceiving reality, preferring to common sense and respond to the experience and perceptions of her client. (Mearns and Thorne, 2005, p.41) Where there is lack of empathy expression, patients may be left with a sense of isolation, which welcome an effect on their treatment plan. The s econd life-and-death element that was highlighted by Rodgers as being essential is having unconditional haughty regard towards patients or client which is a label given to the fundamental situation of the person-centred counsellor towards her client. The counsellor who holds this attitude provides care for the individual irrespective of what beliefs and set the individual (patient) may hold. (Mearns and Thorne,2005 p 64).In other words unconditional positive regards is being non judgmental towards a patient regardless of what the care provider believes or set themselves. Unconditional positive regard should ideally commence on the onset the relationship between patient and nurse. Other elements that constitute a therapeutic relationship include, maintaining confidentiality, and treating people as individuals at all time, nifty drop keeping (NMC 2008).For Therapeutic relationships to be successfully applied and implemented, nurses have to acquire certain skills to achieve thi s. To instate a strong therapeutic relationship a practician should consider their interpersonal communication skills with the patient. There are two forms of interpersonal communication skills, which are non-verbal and verbal communication.Non-verbal communication skills are a very effective way to convey a message, empathy and active earshot. Egan formulated a communication tool which aids to effective non-verbal communication skill, the skills are summarized by the acronym SOLER, meaning session squarely with an open posture, leaning forward to show your interest maintaining eye contact at all times showing that you are relaxed, not fidgeting nervously. argyll (1994) suggested the main forms of non-verbal communication as, facial expression, gaze, body movement, gesture, partial behaviour, clothing and behaviour. (Cited by Rana, Upton, 2009, ).Verbal skills are too, an essential part of interpersonal communication, these include techniques such as paraphrasing this is where by a nurse rephrases what has been stated by the patient into their own words, i.e. by saying in other words. (Jane Stein -Parbury). Other methods of active listening are to parrot what the patient has said this shows you have clearly heard what they have said. Practitioners should also be able to know when to use open and close questions in the appropriate manner and time, for this skill can easily perceived as uncaring and unprofessional when not adopted carefully. In conclusion to what has been talked about, nurse and patient should reflect on what they said. Heron (2001) stated that a there are six tools of a clients needs. Herons model has two basic categories, authoritative and facilitative. These two categories further breakdown into a total six categories to describe how people intervene when helping.Authoritative Interventions are Prescriptive, which is giving advice, Informative where you provide information to consume the other person, Confronting- you challenge the other persons behaviour in an unaggressive attitude. Facilitative Interventions include Cathartic-you help the other person to express and overcome thoughts or emotions that they have not previously confronted. Catalytic- You help the other person reflect, and they become more self-directed in making decisions. Supportive- You build up the confidence of the other person by focusing on their competences, qualities and achievements.A multi disciplinary team (MDTs) is important in the care of a patient. A multi disciplinary team is a conclave of professionals from dissimilar disciplines, who have a role in contributing to an assessment of an individuals needs. This should include two health professionals, i.e. nurse, clinician or therapist, as well as a representative from social care redevelopments, i.e. a social worker (NHS 2010). Chan (2004) argued that the main mechanism is to ensure truly holistic care for patients and a seamless service for patients throughout their disease trajecto ry and across the boundaries of primary, secondary and tertiary care. Multi disciplinary teams ensure a continuum in patients care and can be 24 hours. distinct professions bring different type of care to the patient. MDTs can however come to conflict, if they demonstrate allegiance to their profession.Junor, Hole Gillis (1994) states that multidisciplinary team working is known to maximise clinical effectiveness, Multi disciplinary teams have enabled health professionals to adopt the clinical care pathways where different teams within the organization outline anticipated care, place an appropriate timeframe, to help a patient with a specific condition or set of symptoms move progressively through a clinical experience to positive outcomes. In a multi disciplinary team within a healthcare setting, one may expect to work with doctors, social workers, psychologists, occupational therapists, health care assistants (HCAs) and other tie in professions.A therapeutic relationship within nursing follows the code of professional code of practice which was set by Nursing and Midwifery Council NMC, which acts as the governing body for nurses and midwives in the United Kingdom which was formed in 2002 by parliament. Its main objective is to safeguard the health and wellbeing of the public,(NMC 2008).The NMC outlines that Nurses should always uphold the patients respect at all times, it states that nurses should always treat people as individuals and respect their dignity. Nurses should respect patient confidentiality, and uphold it at all times, breach of confidentiality can conk to serious consequences for health professionals (NMC 2008) including disciplinary actions such as suspension or being struck off the NMC register. Consent is very important in patient care its the opening avenue for any care that follows. NMC states the every adult must be presumed to have the mental capacity to consent or disdain treatment. Patient care is always going through different mu lti disciplinary teams therefore accurately record keeping is crucial, it should be factual ,not falsified, and clearly readable (NMC 2010), these are some of the factors that insure accurate information is passed on to different care givers to maximise effective care for the patient.Nurses endure different feelings and emotions when interacting or treating patients, which calls for them to be more self aware, Duval and Wuckland defines self awareness as a state in which one is aware of oneself as an object, much as one index be aware of a tree or another person (cited by Rana and Upton 2009. p142).For a nurse to be self aware they need to treat each patient as individuals and present themselves appropriately. Patients have a plethora of beliefs and values, which always come into play in any given care setting. Beliefs can be associated with patients religion and culture, such as that of Muslims, to only eat halaal meat, a nurse has to be aware of this dietary requirement and hono ur it. equally beliefs also play a vital role in the treatment of a patient, so a provision to fulfil this should be met at all time, i.e. providing a chapel in the hospital.Values of a patient are crucial when in care. Downie, R. S. 1990 stated that values are preferences based on beliefs about objects, persons, or situations and are accompanied by feelings of approval or disapproval. Patients of a different culture will most certainly have different values based on what they were brought up on. On any given care setting, the way in which nurses present themselves to patients is of utmost importance, their body posture is a diminutive aid to supplement being self aware, and nurses can use SOLER (Egan 2001) to ensure they achieve this.In practice, the author recalls an incident when a 92 year old madam was referred to their practice for assessment on every Wednesday of the week. On arrival the lady would engage in social activities with fellow patients. The staff provide the lady with a menu relevant to her culture of West Indian background, The staff fulfilled their role in being self aware on her values and diversity, During the meal, staff began to talk about a holiday abroad and how the food made their bowel move rapidly, and how they really found the food disgusting.The lady did initially try to express her frustration of the conversations the staff were having whilst she was trying to enjoy. She eventually stopped having her meal as she found it not appetizing anymore, staff recorded that the patient had poor dietary at dinner time, and they were not self aware that they were the catalyst for the poor intake of her food. Had the staff been more self aware of their presentations, they would have considered that different cultures have different table manners.In conclusion an effective therapeutic relationship is accomplished by good verbal and non verbal communication. Respecting individuality, beliefs, values, this promotes good recovery and openness between nurse and patient. A therapeutic relationship is not just between a patients and nurse but can, and often extends to other multi disciplinary teams. The therapeutic relationship can never be stated as fully complete, but can be made more effective, because different patients have different opinions i.e. different experiences in previous care, and different values and beliefs.

With The Help Of Bcg Matrix Marketing Essay

With The Help Of Bcg Matrix market placeing EssayIn the late 1960s a consultant for the Boston Consulting Group presented his ideas about currency deficient and fruit deficient businesses and the need for a balance between cash generators and cash users.In 1968, BCG created the addition-shargon matrix, a simple chart to assist huge corpo balancens in deciding how to allocate cash among their business units. The corporation would categorize its business units as Stars, change Cows, disbelief Marks, and Dogs (originally Pets), and then allocate cash accordingly, go money from cash cows toward stars and caput attach that had exalteder grocery offset rates, and hence higher upside authorization.The growth-share matrix was intended to analyze a portfolio from a corporate perspective because it is only at that level that cash balance is meaningful. A business may, however, be segmented further using this symptomatic tool to understand the positions of its various product lin es or market segments. This portfolio hatful therefore be made up of products in a multi-product company, divisions in a multidivisional company and companies in a conglomerate.The BCG Growth-Share Matrix is based on the observation that a companys business units can be classified into four categories based on combinations of market growth and market share coitus to the largest competitor, hence the name growth-share. Market growth serves as a proxy for attention attractiveness, and relative market share serves as a proxy for competitive advantage. The growth-share matrix thus maps the business unit positions within these two important determinants of profitabilityIt is the most far-famed corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and constancy growth rates. It is a two dimensional analysis on management of SBUs (Strategic Business Units) . In new(prenominal) words, it is a comparative analysis of business potential and the evaluation of environment.For individually product or service, the area of the circle represents the value of its sales. The BCG Matrix thus offers a map of the organizations product (or service) strengths and weaknesses, at least in terms of current profitability, as well as the likely cash flows.The need which prompted this idea was, indeed, that of managing cash-flow. It was reasoned that one of the main indicators of cash generation was relative market share, and one which pointed to cash usage was that of market growth rate.Derivatives can also be utilize to create a product portfolio analysis of services. So Information System services can be treated accordingly.Relative market shareThis indicates likely cash generation, because the higher the share the more cash will be god. As a result of economies of scale (a basic assumption of the BCG Matrix), it is assumed that these earnings will grow faster the higher the share. The lead measure is the brands share relative to its largest competitor. Thus, if the brand had a share of 20 percent, and the largest competitor had the same, the ratio would be 11. If the largest competitor had a share of 60 percent however, the ratio would be 13, implying that the organizations brand was in a relatively weak position. If the largest competitor only had a share of 5 percent, the ratio would be 41, implying that the brand owned was in a relatively strong position, which might be reflected in profits and cash flows. If this technique is used in practice, this scale is logarithmic, non linear.On the another(prenominal) hand, exactly what is a high relative share is a matter of some debate. The best certainty is that the most stable position (at least in Fast Moving Consumer GoodsFMCGmarkets) is for the brand leader to have a share double that of the second brand, and triple that of the third. Brand leaders in this position tend to be real stable-and profitable.The reason for choosing relative market share, rather than further profits, is that it carries more information than just cash flow. It shows where the brand is positioned against its main competitors, and indicates where it might be likely to go in the future. It can also show what type of marketing activities might be expected to be effective.Relative Market Share= SBU Sales this year leading competitors sales this year.Market growth rateRapidly growing in rapidly growing markets, are what organizations strive for but, as we have seen, the penalty is that they are ordinarily net cash users they require investment funds. The reason for this is often because the growth is being bought by the high investment, in the reasonable expectation that a high market share will eventually turn into a phonate investment in future profits. The theory behind the matrix assumes, therefore, that a higher growth rate is indicative of accompanying demands on inve stment. The cut-off point is usually chosen as 10 per cent per annum. Determining this cut-off point, the rate above which the growth is deemed to be significant (and likely to lead to extra demands on cash) is a critical requirement of the technique and again makes the use of the BCG Matrix problematical in some product areas. What is more, the evidence,from FMCG markets at least, is that the most typical pattern is of very low growth, less than 1 per cent per annum. This is outside the range normally considered in BCG Matrix work, which may make application of this form of analysis infeasible in many markets.Where it can be applied, however, the market growth rate says more about the brand position than just its cash flow. It is a penny-pinching indicator of that markets strength, of its future potential (of its maturity in terms of the market life-cycle), and also of its attractiveness to future competitors. It can also be used in growth analysis.Market Growth Rate= Industry sa les this year Industry Sales last year.The analysis requires that both measures be calculated for each SBU. The dimension of business strength, relative market share, will measure comparative advantage indicated by market dominance. The key theory underlying this is existence of an down curve and that market share is achieved due to overall cost leadership.BCG matrix has four cells, with the horizontal bloc representing relative market share and the vertical axis de noning market growth rate. The mid-point of relative market share is set at 1.0. if all the SBUs are in same industry, the average growth rate of the industry is used. While, if all the SBUs are located in different industries, then the mid-point is set at the growth rate for the economy.Resources are allocated to the business units according to their situation on the grid. The four cells of this matrix have been called as stars, cash cows, question marks and dogs. Each of these cells represents a particular type of business.growth_share_matrix.gifStars-Stars represent business units having large market share in a fast growing industry. They may generate cash but because of fast growing market, stars require huge investments to maintain their lead. simoleons cash flow is usually modest. SBUs located in this cell are attractive as they are located in a robust industry and these business units are highly competitive in the industry. If successful, a star will become a cash cow when the industry matures.Cash Cows-Cash Cows represents business units having a large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be utilized for investment in other business units. These SBUs are the corporations key source of cash, and are specifically the nub business. They are the base of an organization. These businesses usually follow stability strategies. When cash cows lose their appeal and move towards deterioration, then a retrenchment policy m ay be pursued.Question Marks-Question marks represent business units having low relative market share and located in a high growth industry. They require huge amount of cash to maintain or gain market share. They require attention to determine if the venture can be viable. Question marks are generally new goods and services which have a good commercial prospective. There is no specific strategy which can be adopted. If the firm thinks it has dominant market share, then it can adopt expansion strategy, else retrenchment strategy can be adopted. Most businesses start as question marks as the company tries to enter a high growth market in which there is already a market-share. If ignored, then question marks may become dogs, while if huge investment is made, they may have potential of becoming stars.Dogs-Dogs represent businesses having weak market shares in low-growth markets. They neither generate cash nor require huge amount of cash. Due to low market share, these business units fac e cost disadvantages. Generally retrenchment strategies are adopted because these firms can gain market share only at the expense of competitors/rival firms. These business firms have weak market share because of high costs, poor quality, unable(p) marketing, etc. Unless a dog has some other strategic aim, it should be liquidated if there is fewer prospects for it to gain market share. Number of dogs should be avoided and minimized in an organization.fwk-tanner-fig02_017.jpgLimitations of BCG MatrixThe BCG Matrix produces a framework for allocating resources among different business units and makes it possible to compare many business units at a glance. But BCG Matrix is not free from limitations, such as-BCG matrix classifies businesses as low and high, but generally businesses can be medium also. Thus, the true nature of business may not be reflected.Market is not clearly defined in this model.High market share does not always leads to high profits. There are high costs also invo lved with high market share.Growth rate and relative market share are not the only indicators of profitability. This model ignores and overlooks other indicators of profitability.At times, dogs may help other businesses in gaining competitive advantage. They can earn even more than cash cows sometimes.This four-celled approach is considered as to be too simplistic.BCG Matrix of NestleAccording to Nestle, the relative market share and market growth rates of different products are given below- call offRelative Market ShareMarket Growth RateCerelac31.2%45%Nestle Milk21%39%Kit Kat19%34%Maggi Noodles18.76%64%Nestle Dahi3%12%Market GrowthStarCeralecNestle MilkKit KatCash Cowcartoon_cows.gifMaggi NoddlesDogNEWFOUNDLAND-DOG-LEO.jpgNestle DahiRelative Market ShareConclusionsCerelacCerelac is one of the leading baby food products. It has witnesses quite a long hold on market share and it s a major contributor for Nestle.Nestle Milk and Kit KatRelative market share of Nestle milk and Kit Kat is low as compared with its growth thats why they are lying under head Question mark.Maggi NoodlesGrowth rate of Maggi Noodles is low as compared with its Relative market share thats why they are lying under head Question mark.Nestle DahiIts both relative market share and growth rate are low as compared with other products thats why it is lying under head Dog.